Grapes for Christmas: One Family`s Battle with ALS, Macinnis Kim

Автор: Hoyer, Wayne D. Macinnis, Deborah J., Pieters, Rik
Название: Consumer behavior 7 ed.
ISBN: 1305507274 ISBN-13(EAN): 9781305507272
Издательство: Cengage Learning
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Цена: 12037.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.

Автор: Macinnis Roland D.
Название: Bad Medicine
ISBN: 0992067642 ISBN-13(EAN): 9780992067649
Издательство: Неизвестно
Цена: 1905.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: It's 1907 and Kathleen Matthews is the first woman admitted to McGill's medical school. Kathleen's dream of achieving a medical degree is fraught with obstacles, not the least of which is the growing resentment of male students, led by Malcolm Paul, her rival for academic honours. Ernie Lundy, a psychopathic killer, is confined to a cell at the Neurological Institute. He struggles to gain control of his addled mind and escape his tormentors. Inspector Danny Bouvette pursues Lundy for three Montr al murders, including the vicious murder of Kathleen's McGill mentor, Professor Pierre Ducharme. Jimmy Moyer, an enterprising reporter with the Montr al Gazette, is hot on the trail of his first big story and is determined to make his mark in the world of journalism. The trail leads him to Professor Ducharme's controversial opiates treatment of Boer War shell shock victims. Moyer is determined to publish every detail of the story and he aggressively pursues Kathleen and others to this end. His published stories embarrass Kathleen and threaten powerful interests in Montr al, including Gunny Ryan, leader of the West End Gang, and Sir John Patterson, Principal of McGill. Kathleen's courageous pursuit of her medical degree, Moyer's determination to publish the whole story and Lundy's struggle for freedom make for suspense and a thrilling conclusion.