Автор: Lipsey, Richard A. Название: Sporting goods industry ISBN: 0786427183 ISBN-13(EAN): 9780786427185 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4744.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Suitable for students and professionals, this work offers insight into various functions of the sporting goods industry. Chapters cover the development of the industry; the industry`s structure and size; manufacturers` products and market shares; channels of distribution; sports medicine and product liability; sports marketing; and more.
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