Practical Guide to Managing Event Venues, Berners Philip

Автор: Jackson
Название: A Practical Guide to Event Promotion
ISBN: 1138915343 ISBN-13(EAN): 9781138915343
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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Описание:

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.

Автор: Berners
Название: The Practical Guide to Managing Event Venues
ISBN: 1138486396 ISBN-13(EAN): 9781138486393
Издательство: Taylor&Francis
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Цена: 29093.00 р.
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Описание: This is a short, accessible and practical guide to running venues which are in the business of hosting events. Logically structured around the key stages of event management, this book makes the business of venue management appealing, understandable and achievable

Автор: Rogers Tony
Название: Marketing Destinations and Venues for Conferences, Conventio
ISBN: 1138852155 ISBN-13(EAN): 9781138852150
Издательство: Taylor&Francis
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Цена: 6072.00 р.
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Описание: Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.