Автор: Prior-Palmer, Lara Название: Rough Magic ISBN: 1785038869 ISBN-13(EAN): 9781785038860 Издательство: Random House - Penguin Рейтинг: Цена: 1319.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Authored by Bertil Hulten, one of the world`s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer`s return and brand loyalty for the future.
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