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Internationalization of Business, Schmid


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Цена: 18167.00р.
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Автор: Schmid
Название:  Internationalization of Business
ISBN: 9783319740881
Издательство: Springer
Классификация:




ISBN-10: 3319740881
Обложка/Формат: Hardcover
Страницы: 171
Вес: 0.44 кг.
Дата издания: 2018
Серия: MIR Series in International Business
Язык: English
Издание: 1st ed. 2018
Иллюстрации: 5 illustrations, color; 52 illustrations, black and white; vii, 171 p. 57 illus., 5 illus. in color.
Размер: 161 x 241 x 18
Читательская аудитория: General (us: trade)
Основная тема: International Business
Подзаголовок: Cases on Strategy Formulation and Implementation
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
Дополнительное описание: Strategies of Internationalization: An Overview.- Adidas & Reebok: Is Acquiring Easier than Integrating?.- Airbus: Managing the Legacy of a Complex International Merger.- Aldi & Lidl: From Germany to the Rest of the World.- KTM & Bajaj: An Austrian-Indian



Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

Автор: Stefan Elsner
Название: Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
ISBN: 3658010959 ISBN-13(EAN): 9783658010959
Издательство: Springer
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Цена: 11179.00 р.
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Описание: The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation ofthe marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory.

On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.

International Business in Latin America: Innovation, Geography and Internationalization

Автор: William Newburry,Maria Alejandra Gonzalez-Perez
Название: International Business in Latin America: Innovation, Geography and Internationalization
ISBN: 113740910X ISBN-13(EAN): 9781137409102
Издательство: Springer
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Цена: 13275.00 р.
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Описание: Latin America's growing role in the world economy is increasingly attracting global notice, justifying significant academic attention. This volume in the Academy of International Business Latin America Chapter (AIB-LAT) book series presents research findi

Internationalization of Firms: The Role of Institutional Distance on Location and Entry Mode

Автор: Laura Vanoli Parietti
Название: Internationalization of Firms: The Role of Institutional Distance on Location and Entry Mode
ISBN: 1787141357 ISBN-13(EAN): 9781787141353
Издательство: Emerald
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Цена: 16049.00 р.
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Описание: This book addresses one of the most important topics scrutinized by the scholars of International Business. Moreover, no studies have been undertaken on the impact of institutional distance on the internationalization choices of Swiss firms.

Retail Internationalization in Emerging Countries

Автор: Karin Pennemann
Название: Retail Internationalization in Emerging Countries
ISBN: 3834944912 ISBN-13(EAN): 9783834944917
Издательство: Springer
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Цена: 6986.00 р.
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Описание: The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.

Fashion brand internationalization

Название: Fashion brand internationalization
ISBN: 1137523360 ISBN-13(EAN): 9781137523365
Издательство: Springer
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Цена: 6986.00 р.
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Описание: The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces.

Internationalization, Innovation and Sustainability of MNCs

Автор: Liberman Leonardo
Название: Internationalization, Innovation and Sustainability of MNCs
ISBN: 1137024127 ISBN-13(EAN): 9781137024121
Издательство: Springer
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Цена: 15372.00 р.
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Описание: Presents research findings and theoretical developments in the International Business field, with special emphasis on the issues of internationalization, innovation and sustainability in Latin America.

The Internationalization of the Japanese Economy

Автор: Chikara Higashi; Peter G. Lauter
Название: The Internationalization of the Japanese Economy
ISBN: 9048157846 ISBN-13(EAN): 9789048157846
Издательство: Springer
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Цена: 29209.00 р.
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Описание: In the first, 1987, edition of this book, Dr. Higashi and Dr. Lauter have discussed and analyzed the initial stages of the internationalization process The authors with Michio Watanabe at a reception in Hakone, Japan, 1988.

Africa-to-Africa Internationalization

Автор: Adeleye
Название: Africa-to-Africa Internationalization
ISBN: 331930691X ISBN-13(EAN): 9783319306919
Издательство: Springer
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Цена: 16070.00 р.
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Описание: Highlighting an important emerging trend in FDI to Africa, thisbook consists of important contributions focusing on an increase in trade andinvestment between African countries. An area that until now has receivedlittle attention, this volume aims to define the key issues and explores thechallenges and outcomes that have characterized Africa-to-Africainternationalization, providing guidance on directions for future research. Africa-to-Africa Internationalizationincludes both conceptual and empirical contributions, illustrating thepractical issues in intra-African trade and investment. Providing readers witha deep sense of the realities and challenges of cross-border investments withinthe region, the cases included in the book are useful pedagogical materials forfaculty members interested in teaching international business in the Africancontext.

Internationalization

Автор: Wheeler
Название: Internationalization
ISBN: 1403906718 ISBN-13(EAN): 9781403906717
Издательство: Springer
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Цена: 18167.00 р.
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Описание: This is the 10th volume of The Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference.

Escalation of Commitment in Internationalization Processes

Автор: Bj?rn R?ber
Название: Escalation of Commitment in Internationalization Processes
ISBN: 3319691015 ISBN-13(EAN): 9783319691015
Издательство: Springer
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Цена: 15372.00 р.
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Описание: This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research.


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