Описание: The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation ofthe marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory.
On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.
Описание: Latin America's growing role in the world economy is increasingly attracting global notice, justifying significant academic attention. This volume in the Academy of International Business Latin America Chapter (AIB-LAT) book series presents research findi
Описание: This book addresses one of the most important topics scrutinized by the scholars of International Business. Moreover, no studies have been undertaken on the impact of institutional distance on the internationalization choices of Swiss firms.
Автор: Karin Pennemann Название: Retail Internationalization in Emerging Countries ISBN: 3834944912 ISBN-13(EAN): 9783834944917 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.
Название: Fashion brand internationalization ISBN: 1137523360 ISBN-13(EAN): 9781137523365 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces.
Автор: Liberman Leonardo Название: Internationalization, Innovation and Sustainability of MNCs ISBN: 1137024127 ISBN-13(EAN): 9781137024121 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research findings and theoretical developments in the International Business field, with special emphasis on the issues of internationalization, innovation and sustainability in Latin America.
Автор: Chikara Higashi; Peter G. Lauter Название: The Internationalization of the Japanese Economy ISBN: 9048157846 ISBN-13(EAN): 9789048157846 Издательство: Springer Рейтинг: Цена: 29209.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the first, 1987, edition of this book, Dr. Higashi and Dr. Lauter have discussed and analyzed the initial stages of the internationalization process The authors with Michio Watanabe at a reception in Hakone, Japan, 1988.
Автор: Adeleye Название: Africa-to-Africa Internationalization ISBN: 331930691X ISBN-13(EAN): 9783319306919 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Highlighting an important emerging trend in FDI to Africa, thisbook consists of important contributions focusing on an increase in trade andinvestment between African countries. An area that until now has receivedlittle attention, this volume aims to define the key issues and explores thechallenges and outcomes that have characterized Africa-to-Africainternationalization, providing guidance on directions for future research. Africa-to-Africa Internationalizationincludes both conceptual and empirical contributions, illustrating thepractical issues in intra-African trade and investment. Providing readers witha deep sense of the realities and challenges of cross-border investments withinthe region, the cases included in the book are useful pedagogical materials forfaculty members interested in teaching international business in the Africancontext.
Автор: Wheeler Название: Internationalization ISBN: 1403906718 ISBN-13(EAN): 9781403906717 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the 10th volume of The Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference.
Автор: Bj?rn R?ber Название: Escalation of Commitment in Internationalization Processes ISBN: 3319691015 ISBN-13(EAN): 9783319691015 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research.
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