Chinese Consumers, Sethi

Автор: Lin
Название: Demystifying the Chinese Economy
ISBN: 0521181747 ISBN-13(EAN): 9780521181747
Издательство: Cambridge Academ
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Цена: 4435.00 р.
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Описание: Justin Yifu Lin provides an insightful account of why China was so advanced in pre-modern times, what caused it to become so poor, how it grew into a market economy, where its potential is for growth and what reforms are needed to complete the transition to a well-functioning market economy.

Название: Routledge handbook of the chinese diaspora
ISBN: 1138482684 ISBN-13(EAN): 9781138482685
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Описание: This handbook brings together a significant number of specialists from a number of diverse disciplines and covers the major areas of the study of Chinese overseas. This Handbook is therefore an important reference work for students and scholars of Chinese migration, transnational connections and their cultural and identity transformation.

Автор: Xu
Название: Chinese Consumers and the Fashion Market
ISBN: 9811084289 ISBN-13(EAN): 9789811084287
Издательство: Springer
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Цена: 23757.00 р.
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Описание: This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market.

Автор: De Bary, William Theodore,
Название: Sources of chinese tradition, vol.1
ISBN: 0231109393 ISBN-13(EAN): 9780231109390
Издательство: Wiley
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Цена: 6653.00 р.
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Описание: A collection of primary readings on the social, intellectual, and religious traditions of China, this text provides a resource for scholars and students and an introduction for general readers.

Автор: Tang Wenfang
Название: Populist Authoritarianism: Chinese Political Culture and Regime Sustainability
ISBN: 0190205792 ISBN-13(EAN): 9780190205799
Издательство: Oxford Academ
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Цена: 5701.00 р.
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Описание: Populist Authoritarianism attempts to explain why protests and regime support coexist in China. It proposes a theoretical framework of Populist Authoritarianism as the explanation of regime sustainability. The book draws empirical evidence from multiple public opinion surveys conducted from 1987 to 2014.

Автор: Ma, Laurence J C (Author), Cartier, Carolyn (Autho
Название: The Chinese Diaspora: Space, Place, Mobility, and Identity ( Why of Where )
ISBN: 074251756X ISBN-13(EAN): 9780742517561
Издательство: Rowman & Littlefield Publishers
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Цена: 11616.00 р.
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Описание: Leading scholars in the field consider the profound importance of meanings of place and the spatial processes of mobility and settlement for the Chinese overseas.

Автор: Parreno, Mafe & Scribner
Название: Engaging Consumers Through Branded Entertainment And Convergent Media
ISBN: 1466683422 ISBN-13(EAN): 9781466683426
Издательство: Mare Nostrum (Eurospan)
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Цена: 29938.00 р.
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Описание: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both.Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.