This ground breaking collection of essays is the first to examine the phenomenon of how, in the twenty-first century, Shakespeare has been experienced as a live or as-live theatre broadcast by audiences around the world. Shakespeare and the Live Theatre Broadcast Experience explores the precursors of this phenomenon and its role in Shakespeares continuing globalization. It considers some of the most important companies that have produced such broadcasts since 2009, including NT Live, Globe on Screen, RSC Live from Stratford-upon-Avon, Stratford Festival HD, Kenneth Branagh Theatre Company Live, and Cheek by Jowl, and examines the impact these broadcasts have had on branding, ideology, style and access to Shakespeare for international audiences. Contributors from around the world reflect on how broadcasts impact on actors performances, changing viewing practices, local and international Shakespearean fan cultures and the use of social media by audience members for whom liveness is increasingly tied up in the experience economy.
The book tackles vexing questions regarding the presentness and liveness of performance in the 21st century, the reception of Shakespeare in a globally-connected environment, the challenges of sustaining an audience for stage Shakespeare, and the ideological implications of consuming theatre on screen. It will be crucial reading for scholars of the live theatre broadcast, and enormously helpful for scholars of Shakespeare on screen and in performance more broadly.
