Writing for animals: new perspectives fo, Yunker, John

You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:

• A process for creating world-ready products, websites, and software
• Cultural insights into China, Russia, Germany, Brazil, India, and more
• Tips for localizing text, images, icons, and pictures for the world
• New rules of the translation economy

In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.

About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.

Flash cards remain one of the most effective tools for rapid memorization, and Tuttle's flash cards are the best available today. Whether on a train from Beijing to Shanghai or sitting under a tree in Berkeley, you can study Chinese with this well-designed, easy-to-use set of flashcards.

Developed with HSK study and AP test-prep in mind, the front of Tuttle's Chinese Flash Cards give one Chinese character, a stroke order guide, four words and phrases, and look-alike alerts to help avoid confusion. On the reverse is as much information as a dictionary entry: Romanized pronunciation and English meanings, sample sentences for correct usage, plus helpful mnemonics and learning tips. An audio CD gives native-speaker pronunciations, and a handy organizing ring is the perfect way to keep the cards together when you're on the go.