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The New Global Marketing: Local Adaptation for Sustainability and Profit, Johansson Johny, Furick Michael


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Автор: Johansson Johny, Furick Michael
Название:  The New Global Marketing: Local Adaptation for Sustainability and Profit
ISBN: 9781516527076
Издательство: Mare Nostrum (Eurospan)
Классификация:

ISBN-10: 1516527070
Обложка/Формат: Paperback
Страницы: 578
Вес: 1.32 кг.
Дата издания: 28.02.2018
Язык: English
Издание: 2 revised edition
Размер: 280 x 216 x 30
Читательская аудитория: Professional & vocational
Ключевые слова: Sales & marketing
Подзаголовок: Local adaptation for sustainability and profit
Рейтинг:
Поставляется из: Англии
Описание: The New Global Marketing: Local Adaptation for Sustainability and Profit discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success.The material adapts well-established frameworks to demonstrate how the global marketer can assess company strengths and weaknesses and analyze opportunities and risks in foreign markets. It discusses the proper balance between standardization and localization, and addresses the importance of the “triple” bottom line – environmental sustainability, social fairness, and financial performance. Students also learn about bottom-of-the-pyramid markets, the role of digital global marketing, and the importance of adapting to international political, social, and environmental pressures.Featuring more than twenty original case studies, The New Global Marketing is an excellent introduction to what it really takes to succeed as a global marketer. Written for students with some marketing education and exposure to international business, the book is ideally suited to upper-level business courses and M.B.A. programs.
Дополнительное описание: Sales and marketing



Illusion of life: Disney Animation (Disney Editions Deluxe)

Автор: Thomas, Frank Johnston, Ollie Johnson
Название: Illusion of life: Disney Animation (Disney Editions Deluxe)
ISBN: 0786860707 ISBN-13(EAN): 9780786860708
Издательство: Random House (USA)
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Цена: 4514.00 р.
Наличие на складе: Ожидается поступление.

Описание: The most complete book on the subject ever written, this is the fascinating inside story by two long-term Disney animators of the gradual perfecting of a relatively young and particularly American art from, which no other move studio has ever been able to equal.
The authors, Frank Thomas and Ollie Johnston, worked with Walt Disney himself as well as other leading figures in a half-century of Disney films. They personally animated leading characters in most of the famous films and have decades of close association with the others who helped perfect this extremely difficult and time-consuming art form. Not to be mistaken for just a "how-to-do-it," this voluminously illustrated volume (like the classic Disney films themselves) is intended for everyone to enjoy.
Besides relating the painstaking trial-and-error development of Disney's character animation technology, this book irresistibly charms us with almost an overabundance of the original historic drawings used in creating some of the best-loved characters in American culture: Mickey Mouse and Donald Duck, Snow White and Bambi (among many, many others) as well as early sketches used in developing memorable sequences from classic features such as Fantasia and Pinocchio.
With the full cooperation of Walt Disney Productions and free access to the studio's priceless archives, the authors took unparalleled advantage of their intimate long-term experience with animated films to choose the precise drawings to illustrate their points from among hundreds of thousands of pieces of artwork carefully stored away.
The book answers everybody's question about how the amazingly lifelike effects of Disney character animation were achieved, including charming stories of the ways that many favorite animated figures got their unique personalities. From the perspective of two men who had an important role in shaping the art of animation, and within the context of the history of animation and the growth of the Disney studio, this is the definitive volume on the work and achievement of one of America's best-known and most widely loved cultural institutions. Nostalgia and film buffs, students of popular culture, and that very broad audience who warmly responds to the Disney "illusion of life" will find this book compelling reading (and looking ).
Searching for that perfect gift for the animation fan in your life? Explore more behind-the-scenes stories from Disney Editions:

  • The Art of Mulan: A Disney Editions Classic
  • Walt Disney's Ultimate Inventor: The Genius of Ub Iwerks
  • One Day at Disney: Meet the People Who Make the Magic Across the Globe
  • The Walt Disney Studios: A Lot to Remember
  • From All of Us to All of You: The Disney Christmas Card
  • Ink & Paint: The Women of Walt Disney's Animation
  • Oswald the Lucky Rabbit: The Search for the Lost Disney Cartoons, Revised Special Edition
  • Disney Villains: Delightfully Evil - The Creation, The Inspiration, The Fascination
  • The Art and Flair of Mary Blair: An Appreciation, Updated Edition
Let It Snow

Автор: Green, John/Myracle, Lauren/Johnson, Maureen
Название: Let It Snow
ISBN: 0142412147 ISBN-13(EAN): 9780142412145
Издательство: Random House (USA)
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Цена: 1195.00 р.
Наличие на складе: Нет в наличии.

Описание: Sparkling white snowdrifts, beautiful presents wrapped in ribbons, and multicolored lights glittering in the night through the falling snow. A Christmas Eve snowstorm transforms one small town into a romantic haven, the kind you see only in movies. Well, kinda. After all, a cold and wet hike from a stranded train through the middle of nowhere would not normally end with a delicious kiss from a charming stranger. And no one would think that a trip to the Waffle House through four feet of snow would lead to love with an old friend. Or that the way back to true love begins with a painfully early morning shift at Starbucks. Thanks to three of today's bestselling teen authors--John Green, Maureen Johnson, and Lauren Myracle--the magic of the holidays shines on these hilarious and charming interconnected tales of love, romance, and breathtaking kisses.

Let It Snow: Three Holiday Stories

Автор: Green John, Myracle Lauren, Johnson Maureen
Название: Let It Snow: Three Holiday Stories
ISBN: 0147515017 ISBN-13(EAN): 9780147515018
Издательство: Random House (USA)
Цена: 735.00 р.
Наличие на складе: Нет в наличии.

Click Moment

Автор: Johansson Franz
Название: Click Moment
ISBN: 0670922153 ISBN-13(EAN): 9780670922154
Издательство: Random House - Penguin
Цена: 1385.00 р.
Наличие на складе: Поставка под заказ.

Hugh Johnson`s Pocket Wine Book 2018

Автор: Johnson Hugh
Название: Hugh Johnson`s Pocket Wine Book 2018
ISBN: 1784722936 ISBN-13(EAN): 9781784722937
Издательство: Conran Octopus
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Цена: 1890.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The brand new edition of the unrivalled and bestselling Hugh Johnson`s Pocket Wine Book.


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