Right Game: Use Game Theory to Shape Strategy, Brandenburger Adam M., Nalebuff Barry J.

Автор: Dixit Avinash, Nalebuff Barry
Название: The Art of Strategy: A Game Theorist`s Guide to Success in Business and Life
ISBN: 0393337170 ISBN-13(EAN): 9780393337174
Издательство: Wiley
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Цена: 2691.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment."-Steven Levitt

Автор: Brandenburger, Adam M.
Название: Co-Opetition
ISBN: 0385479506 ISBN-13(EAN): 9780385479509
Издательство: Random House (USA)
Цена: 1838.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.