Honeyman, Ryan The B Corp Handbook, Second Ed 9781523097531

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Автор: Honeyman, Ryan
Название: The B Corp Handbook, Second Ed
ISBN: 9781523097531
Издательство: Random House (USA)
Классификация:

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ISBN-10: 1523097531
Обложка/Формат: Trade Paperback
Страницы: 288
Вес: 0.39 кг.
Дата издания: 43578
Язык: English
Издание: 2 revised edition
Размер: 158 x 235 x 14
Читательская аудитория: General (us: trade)
Основная тема: Business & Economics
Подзаголовок: How you can use business as a force for good
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Поставляется из: США
Описание: This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your companys long-term bottom line.
--Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc.

B Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben & Jerrys, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

The B Corp Handbook, Second Ed, Honeyman, Ryan