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Start at the end :, Wallaert, Matt,


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Автор: Wallaert, Matt,   (Мэтт Уоллэрт)
Название:  Start at the end :
Перевод названия: Мэтт Уоллэрт: Начать в конце
ISBN: 9780525534426
Издательство: Random House (USA)
Классификация:
ISBN-10: 0525534423
Обложка/Формат: Hardcover
Страницы: 272
Вес: 0.41 кг.
Дата издания: 43620
Язык: English
Размер: 149 x 219 x 22
Читательская аудитория: General (us: trade)
Основная тема: Business & Economics
Подзаголовок: How to build products that create change
Рейтинг:
Поставляется из: США
Описание: Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work.

Deciding what to create at modern companies often looks like an episode of Mad Men people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people dont want and wont help them be happier and healthier.

Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they arent already doing it, then build products and services to bridge the gap.

Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Ubers ridesharing service or Flamin Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live.

This is an essential roadmap for building products that matter--and changing behavior for the better.



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