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Corporate social responsibility and strategic market positioning for organizational success /, BROWN & NNWAGBARA


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Автор: BROWN & NNWAGBARA
Название:  Corporate social responsibility and strategic market positioning for organizational success /
ISBN: 9781522554097
Издательство: Mare Nostrum (Eurospan)
Классификация:




ISBN-10: 1522554092
Обложка/Формат: Hardback
Страницы: 275
Вес: 0.78 кг.
Дата издания: 30.07.2018
Серия: Economics/Business/Finance
Язык: English
Размер: 254 x 178 x 19
Читательская аудитория: Professional and scholarly
Ключевые слова: Economics,Management & management techniques,Sales & marketing, BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Management Science,BUSINESS & ECONOMICS / Marketing / General
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Поставляется из: Англии
Описание: The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism.Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.


Managing Intellectual Capital: Organizational, Strategic and Policy Dimensions

Автор: Teece, David J. (University of California at Berke
Название: Managing Intellectual Capital: Organizational, Strategic and Policy Dimensions
ISBN: 0198295421 ISBN-13(EAN): 9780198295426
Издательство: Oxford Academ
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Цена: 6176.00 р.
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Описание: The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.

Corporate responsibility

Название: Corporate responsibility
ISBN: 1483383105 ISBN-13(EAN): 9781483383101
Издательство: Sage Publications
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Цена: 18058.00 р.
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Описание: Through cases focusing on the social, reputational, and environmental consequences of corporate activities, Corporate Responsibility demonstrates how to make difficult choices, promote responsible behaviour within organizations, and understand the role personal values play in developing effective leadership skills.

Governments and Corporate Social Responsibility

Автор: J. Lozano; L. Albareda; T. Ysa; H. Roscher; M. Mar
Название: Governments and Corporate Social Responsibility
ISBN: 1349357782 ISBN-13(EAN): 9781349357789
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book presents an analytical framework for understanding how governments develop policies of corporate social responsibility (CSR). The research analyses CSR public policies in 15 European Union countries, and it defines four models of governmental approach from a relational perspective.

Positioning Markets and Governments in Public Management

Автор: Helisse Levine, Karina Moreno
Название: Positioning Markets and Governments in Public Management
ISBN: 1522541772 ISBN-13(EAN): 9781522541776
Издательство: Mare Nostrum (Eurospan)
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Цена: 31324.00 р.
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Описание: States and markets are integrated segments of government that rely on one another for efficient operation. Research on the workings and happenings among these two entities is essential to ensure optimal functioning of public management and the political economy.Positioning Markets and Governments in Public Management is an advanced reference publication featuring the latest scholarly research on modern-day issues within political economy. Including coverage on a range of topics such as public policy, healthcare, and immigration, this book is ideally designed for professionals, researchers, and students interested in research and frameworks concerning governments and markets.

Principles and fundamentals of islamic management

Автор: Moghimi, Seyed Mohammad
Название: Principles and fundamentals of islamic management
ISBN: 178769674X ISBN-13(EAN): 9781787696747
Издательство: Emerald
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Цена: 15651.00 р.
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Описание: Principles and Fundamentals of Islamic Management examines the concept of business and public management from the viewpoint of Islam. Providing a much-needed insight into the practicalities of management operations in an Islamic context, this book is essential reading for researchers, managers, and students.

Positioning the Brand

Автор: van der Grinten Jaap
Название: Positioning the Brand
ISBN: 0415665191 ISBN-13(EAN): 9780415665193
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

Wine positioning

Автор: Mora, Pierre
Название: Wine positioning
ISBN: 3319244795 ISBN-13(EAN): 9783319244792
Издательство: Springer
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Цена: 9781.00 р.
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Описание: In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.

Strategic Corporate Social Responsibility in Malaysia

Название: Strategic Corporate Social Responsibility in Malaysia
ISBN: 0367174987 ISBN-13(EAN): 9780367174989
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations` strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Malaysia.

Meaningful life at work

Автор: Bakar, Raida Abu Hashim, Rosmawani Che Jayasingam, Sharmila Omar, Safiah Mustamil, Norizah Mohd
Название: Meaningful life at work
ISBN: 1787567702 ISBN-13(EAN): 9781787567702
Издательство: Emerald
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Цена: 9349.00 р.
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Описание: A Meaningful Life at Work addresses a range of issues impacting experiences in the workplace and restricting personal growth in a professional setting. The authors explore employee wellbeing from a Malaysian perspective as a developing country, as well as the broader Asian and wider global context.


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