Автор: Persuit Jeanne M., McDowell Marinchak Christina L. Название: Integrated Marketing Communication: Creating Spaces for Engagement ISBN: 1498540023 ISBN-13(EAN): 9781498540025 Издательство: Bloomsbury Рейтинг: Цена: 13365.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Описание: This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC).
Описание: This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
Описание: This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.
Описание: This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.
Автор: Winchester Maxwell Название: Integrated Marketing Communication: A Balanced Approach ISBN: 0195596714 ISBN-13(EAN): 9780195596717 Издательство: Oxford Academ Рейтинг: Цена: 23680.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Rethinking Reich brings together new perspectives on one of America`s greatest contemporary composers. Offering a critical engagement with Steve Reich`s prominence in the numerous, overlapping, and contentious worlds of contemporary classical music, these tightly focused and multifarious essays reassess the composer`s contribution to music in the twentieth century.
Автор: Kerrigan, Ken Название: Our future in public relations ISBN: 1839095997 ISBN-13(EAN): 9781839095993 Издательство: Emerald Рейтинг: Цена: 9349.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Автор: Louthain James A. Название: Integrated Approach to Airborne Laser Communication ISBN: 1249841372 ISBN-13(EAN): 9781249841371 Издательство: Неизвестно Рейтинг: Цена: 10658.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Communications technology at a frequency range into Terahertz (THz) levels has attracted attention because it promises near-fibre-optic-speed wireless links for the 5G and post-5G world. Transmitter and receiver integrated circuits based on CMOS, which has the ability to realize such circuits with low power consumption at a low cost, are expected to become increasingly widespread, with much research into the underlying electronics currently underway.
This book describes recent research on terahertz CMOS design for high-speed wireless communication. The topics covered include fundamental technologies for terahertz CMOS design, amplifier design, physical design approaches, transceiver design, and future prospects. This concise source of key information, written by leading experts in the field, is intended for researchers and professional circuit designers working in RFIC and CMOS design for telecommunications.
