Описание: This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.
Автор: Winchester Maxwell Название: Integrated Marketing Communication: A Balanced Approach ISBN: 0195596714 ISBN-13(EAN): 9780195596717 Издательство: Oxford Academ Рейтинг: Цена: 23680.00 р. Наличие на складе: Нет в наличии.
Описание: Rethinking Reich brings together new perspectives on one of America`s greatest contemporary composers. Offering a critical engagement with Steve Reich`s prominence in the numerous, overlapping, and contentious worlds of contemporary classical music, these tightly focused and multifarious essays reassess the composer`s contribution to music in the twentieth century.
Описание: Communication audit is a relatively new field of research, which has so far been investigated from a managerial point of view. Linguists have not yet researched it. This book summarises existing, mainly managerial, approaches to communication audits and brings to the forefront a linguistic perspective on them. It showcases that their essence is to capture and assess the actual communication behaviour of auditees. The proposed communication audit model, communication audit procedures, and linguistic form sheet can be applied and further developed by scientists interested in taking on research into communication and by practitioners who wish to conduct communication audits in practice.
Название: Perspectives in communication studies ISBN: 3631675321 ISBN-13(EAN): 9783631675328 Издательство: Peter Lang Рейтинг: Цена: 6921.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book brings together friends and colleagues of Prof. Dr. Ayseli Usluata who cherish her as a person as well as an academic. As we have all experienced, Prof. Usluata’s major passion is advancing academia as an interdisciplinary collaboration. Thus, this book’s aim is to bring together current original works in communication studies and business communication fields. This volume is intended to provide an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. Academic articles in this book range from branding cases to advertising studies and to media education.
Автор: Persuit Jeanne M., McDowell Marinchak Christina L. Название: Integrated Marketing Communication: Creating Spaces for Engagement ISBN: 1498540023 ISBN-13(EAN): 9781498540025 Издательство: Bloomsbury Рейтинг: Цена: 13365.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Описание: This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC).
Описание: This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
Описание: This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.
Автор: Louthain James A. Название: Integrated Approach to Airborne Laser Communication ISBN: 1249841372 ISBN-13(EAN): 9781249841371 Издательство: Неизвестно Рейтинг: Цена: 10658.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Communications technology at a frequency range into Terahertz (THz) levels has attracted attention because it promises near-fibre-optic-speed wireless links for the 5G and post-5G world. Transmitter and receiver integrated circuits based on CMOS, which has the ability to realize such circuits with low power consumption at a low cost, are expected to become increasingly widespread, with much research into the underlying electronics currently underway.
This book describes recent research on terahertz CMOS design for high-speed wireless communication. The topics covered include fundamental technologies for terahertz CMOS design, amplifier design, physical design approaches, transceiver design, and future prospects. This concise source of key information, written by leading experts in the field, is intended for researchers and professional circuit designers working in RFIC and CMOS design for telecommunications.
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