Martin Dick, Wright Donald K. Public Relations Ethics: How to Practice PR Without Losing Your Soul 9781631571466

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Автор: Martin Dick, Wright Donald K.
Название: Public Relations Ethics: How to Practice PR Without Losing Your Soul
ISBN: 9781631571466
Издательство: Mare Nostrum (Eurospan)
Классификация:

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ISBN-10: 163157146X
Обложка/Формат: Paperback
Страницы: 262
Вес: 0.36 кг.
Дата издания: 07.12.2015
Язык: English
Размер: 229 x 152 x 14
Подзаголовок: How to practice pr without losing your soul
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Поставляется из: Англии
Описание: This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations.This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation.
Дополнительное описание: Public relations

Public Relations Ethics: How to Practice PR Without Losing Your Soul, Martin Dick, Wright Donald K.