Описание: The window of opportunity is open for progressive marketers in the manufacturing sector, but it is slowly closing as the "New Way" to market begins to catch on. Manufacturers who are willing and able to implement the New Way to match their prospective customers' buying strategies will win in their respective markets. Manufacturers must stop pitching their products at the top of the funnel where strong engagement is a differentiator. Instead of pitching products, the winners will engage with the people in their target audience by helping them to be better, relieve a pain point, or enjoy a passion more. Helping them without pitching your product cultivates top-of-mind-awareness (TOMA), credibility, and reciprocity. But there's a catch to being successful. You have to be the first mover, or at least the first in your market to use the New Way to its fullest advantage. The New Way has been tested and proven to work in highly competitive manufacturing markets.
Описание: Are you a control freak? Do you know one? Few things can drive us up the wall more quickly than someone that micromanages every single thing we do simply because they have been bitten by the control bug; the need to control their worlds and everyone around them. Being controlled can literally cause us to lose our own identities because the controller thinks for us. They choose what we will do, where we will go, and how we are to do it. They snuff the very life right out of us, set us on edge, and drive us insane. Find out the two biggest culprits that lead a controller to control and where it all begins. Whether you are the controller or you know one or several, this book is for you. You will learn how to deal with this unhealthy behavior, both within yourself and on behalf of other controllers in your life. In so doing, you will be putting a lifetime of misery behind you. Are you ready to create a healthy lifestyle? This book shares examples of both subtle and blatant control tactics. It outlines how to overcome them and will enable you to lead others to do the same. Now's your chance to deal with this unhealthy habit and behavior, learn the hows and whys of control, and put an end to it once and for all. Don't live this misery strewn nightmare one more day
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