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Strategic Intent, Hamel Gary, Prahalad C. K.


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Автор: Hamel Gary, Prahalad C. K.
Название:  Strategic Intent
ISBN: 9781633694989
Издательство: Harvard Business School Press
Классификация: ISBN-10: 1633694984
Обложка/Формат: Hardcover
Страницы: 110
Вес: 0.25 кг.
Дата издания: 21.06.2010
Язык: English
Размер: 203 x 127 x 10
Поставляется из: США
Описание:

In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the companys present grasp and existing resources: Beat Xerox; encircle Caterpillar. Then they rally the organization to close the gap by setting challenges that focus employees efforts in the near to medium term: Build a personal copier to sell for $1,000; cut product development time by 75%. Year after year, they emphasize competitive innovation--building a portfolio of competitive advantages; searching markets for loose bricks that rivals have left underdefended; changing the terms of competitive engagement to avoid playing by the leaders rules. The result is a global leadership position and an approach to competition that has reduced larger, stronger Western rivals to playing an endless game of catch-up.




Competing for the future

Автор: Hamel, Gary Prahalad, C.k.
Название: Competing for the future
ISBN: 0875847161 ISBN-13(EAN): 9780875847160
Издательство: TBS/GBS
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Цена: 3960.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Develops a coherent model for how modern executives can identify and accomplish no less than heroic goals in tomorrow`s marketplace. This blueprint addresses how executives can ease the tension between competing and clearing a path toward leadership in the future.

The End of Corporate Imperialism

Автор: Prahalad C. K., Lieberthal Kenneth
Название: The End of Corporate Imperialism
ISBN: 163369528X ISBN-13(EAN): 9781633695283
Издательство: Неизвестно
Цена: 1608.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid-which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries-and to unlock major new sources of revenue for your business. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.


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