Автор: Hamel, Gary Prahalad, C.k. Название: Competing for the future ISBN: 0875847161 ISBN-13(EAN): 9780875847160 Издательство: TBS/GBS Рейтинг: Цена: 3960.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Develops a coherent model for how modern executives can identify and accomplish no less than heroic goals in tomorrow`s marketplace. This blueprint addresses how executives can ease the tension between competing and clearing a path toward leadership in the future.
Автор: Prahalad C. K., Lieberthal Kenneth Название: The End of Corporate Imperialism ISBN: 163369528X ISBN-13(EAN): 9781633695283 Издательство: Неизвестно Цена: 1608.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid-which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries-and to unlock major new sources of revenue for your business. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
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