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The Business Value of Developer Relations: How and Why Technical Communities Are Key to Your Success, Thengvall Mary


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Автор: Thengvall Mary
Название:  The Business Value of Developer Relations: How and Why Technical Communities Are Key to Your Success
Перевод названия: Мэри Тенгрвалл: Деловая ценность отношений с разработчиками. Как и почему технические сообщества явл
ISBN: 9781484237472
Издательство: Springer
Классификация:


ISBN-10: 1484237471
Обложка/Формат: Paperback
Страницы: 237
Вес: 0.46 кг.
Дата издания: 27.10.2018
Язык: English
Издание: 1st ed.
Иллюстрации: 41 tables, color; 29 illustrations, color; 12 illustrations, black and white; xxiii, 237 p. 41 illus., 29 illus. in color.
Размер: 177 x 249 x 20
Читательская аудитория: General (us: trade)
Подзаголовок: How and why technical communities are key to your success
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание:

Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs.

First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more.

Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Dont get left behind - join the community today.

What Youll Learn

  • Define community and sell community to your company

  • Find, build, and engage with the community

  • Determine how and when to hire community managers

  • Build your own personal brand

Who This Book Is For

Any business leaders/owners/stakeholders in the tech industry, tech evangelists, community managers or developer advocates.



Дополнительное описание: Part 1.What is the Value of a Technical Community?.- 1. An Introduction to Community.- 2. Selling Community to Your Company.- 3. Keeping a Pulse on the Community.- 4. Measuring your Success.- 5. Building a Developer Relations Team.- Part 2. Building and E



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