Автор: Gray Название: The Game Changer ISBN: 1138362700 ISBN-13(EAN): 9781138362703 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Game Changer powerfully demonstrates how some organisations in business and sport have done more than raise their performance; they have also changed the rules of the game or the game itself within their industry. It gives examples of the strategies and governance programmes, and the challenges of executing them.
This book is rich with simple to advanced strategies from an awarded digital-agency owner, with practical examples of campaigns from start-ups to Fortune 500 companies. Client list includes the likes of Armani, Bayer, Huawei, Burj Al Arab Jumeirah, Etisalat, to name a few.
More than 5,000 marketers trained live in 4 continents using precisely the same methods described in this book and endorsed by more than 50 top executives.
The only book that can show you the way to become a CDO (Chief Digital Officer) in 1 year.
Christian Farioli is a Digital Marketing Institute lecturer and has spoken at more than 30 international conferences, including at GOOGLE and NASA. He holds 11 marketing certifications, 12 awards and is considered a reference point for digital marketing training globally.
He has been in the industry since its early stages where he launched the first B2B Google Campaign in 2003 for Oracle. Since then he has been running a highly awarded Digital Agency of the Future which launched digital campaigns for a wide variety of industries including telco, banks, hospitality, real estate, health care, pharma and bluechip clients.
Christian is the creator of the WALT$ System, the first future-proof digital strategy until 2030, a system as refined as him being "Made in Italy"
This book is rich with simple to advanced strategies from an awarded digital-agency owner, with practical examples of campaigns from start-ups to Fortune 500 companies. Client list includes the likes of Armani, Bayer, Huawei, Burj Al Arab Jumeirah, Etisalat, to name a few.
More than 5,000 marketers trained live in 4 continents using precisely the same methods described in this book and endorsed by more than 50 top executives.
The only book that can show you the way to become a CDO (Chief Digital Officer) in 1 year.
Christian Farioli is a Digital Marketing Institute lecturer and has spoken at more than 30 international conferences, including at GOOGLE and NASA. He holds 11 marketing certifications, 12 awards and is considered a reference point for digital marketing training globally.
He has been in the industry since its early stages where he launched the first B2B Google Campaign in 2003 for Oracle. Since then he has been running a highly awarded Digital Agency of the Future which launched digital campaigns for a wide variety of industries including telco, banks, hospitality, real estate, health care, pharma and bluechip clients.
Christian is the creator of the WALT$ System, the first future-proof digital strategy until 2030, a system as refined as him being "Made in Italy"
Описание: This NEWBIE'S GUIDE TO SELLING-FACE-TO-FACE is a short, to-the-point handbook focusing on the need-to-know for people getting started in the what may seem intimating new process of finding prospects and making face-to-face sales calls.It's especially targeted to the needs of career-changers and people going off on their own, or looking for a new job or a new field--- such as consultants, free-agents, or independent contractors.The NEWBIE'S GUIDE TO SELLING-FACE-TO-FACE is drawn from the author's experience developing sales and sales management training for some of America's top corporate "sales universities."Among the TOPICS COVERED are these: --Starting questions for testing the viability of the product or service you will offer, and defining your core selling messages.--Finding your way to the person who has budget and authority to say yes to what you offer.--Getting past the Screen or Gatekeeper.--Telephone sales tips both with the Screen and Prospect.--Opening face-to-face sales calls.--Consultative selling: asking savvy questions to help the Prospect recognize whether needs exist for your product or service, as well as the value of buying it to fill those needs. --Linking the needs uncovered with the specific ways in which what you offer will fill those needs-- cost-effectively, and better than competing methods.--Dealing with the issue of price by focusing on value.--Being attuned to "buying signals," both verbal and non-verbal.--Converting questions and objections into additional reasons for buying.--Closing for the order or some other kind of "buying action." --Working with the customer after the sale, and other customer-care considerations.
Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers is a different kind of marketing book.In it, battle-tested entrepreneur, marketing, and customer success specialist Maurice Hofmann provides exactly what he promises: pragmatic marketing that works.
This book starts with what you need to do Monday morning when you open the door and turn on the lights and ends with what happens after you've launched your product or ran your first successful campaign.
Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers teaches you the marketing process in a pragmatic, step-by-step fashion. It gives you the core set of tools necessary to face your marketing challenges with the right strategic mindset.
You'll get the operational know-how to turn strategy into actionable items that will significantly increase your speed-to-market and reduce losses from trial and error. You won't find a one-size-fits-all collection of marketing jargon, just the right marketing approach for you and your company so you can pay the bills at the end of the month, plus some.
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