Managers and the Legal Environment, Bagley Constance E

Автор: Delmas Magali A., Colgan David
Название: The Green Bundle: Pairing the Market with the Planet
ISBN: 1503606414 ISBN-13(EAN): 9781503606418
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 4765.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction.

Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.

Автор: Mark D. Groza; Charles B. Ragland
Название: Marketing Challenges in a Turbulent Business Environment
ISBN: 3319194275 ISBN-13(EAN): 9783319194271
Издательство: Springer
Рейтинг:
Цена: 30745.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru.

Автор: Delmas Magali A., Colgan David
Название: The Green Bundle: Pairing the Market with the Planet
ISBN: 1503600866 ISBN-13(EAN): 9781503600867
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 18810.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction.

Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.

Автор: Feitshans
Название: Agricultural and Agribusiness Law
ISBN: 1138606030 ISBN-13(EAN): 9781138606036
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This introductory textbook provides an overview of the concepts necessary for an understanding of agricultural and agribusiness law.

Автор: Feitshans
Название: Agricultural and Agribusiness Law
ISBN: 1138606103 ISBN-13(EAN): 9781138606104
Издательство: Taylor&Francis
Рейтинг:
Цена: 7961.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This introductory textbook provides an overview of the concepts necessary for an understanding of agricultural and agribusiness law.

Автор: B. Andreosso-O`Callaghan; J. Bassino; J. Jassaud
Название: Changing Economic Environment in Asia
ISBN: 0333964373 ISBN-13(EAN): 9780333964378
Издательство: Springer
Рейтинг:
Цена: 18866.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Offering a critical reappraisal of the causes of the 1997 Asian crisis and of its impact on the strategies of firms, this book is essential reading for anyone who wants to understand how firms have responded to the changes brought about by the crisis, and what the major structural developments have been in the Asian economies since the late 1990s.