Описание: Magali Larson's comprehensive study explores how architecture "happens" and what has become of the profession in the postmodern era. Drawing from extensive interviews with pivotal architects--from Philip Johnson, who was among the first to introduce European modernism to America, to Peter Eisenman, identified with a new "deconstructionist" style--she analyzes the complex tensions that exist between economic interest, professional status, and architectural product. She investigates the symbolic awards and recognition accorded by prestigious journals and panels, exposing the inner workings of a profession in a precarious social position. Larson captures the struggles around status, place, and power as architects seek to redefine their very purpose in contemporary America. The author's novel approach in synthesizing sociological research and theory proposes nothing less than a new cultural history of architecture. This is a ground-breaking contribution to the study of culture and the sociology of knowledge, as well as to architectural and urban history. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1993 with a paperback edition in 1995.
Folio 46r from Codex Telleriano-Remensis was created in the sixteenth century under the supervision of Spanish missionaries in central Mexico. As an artifact of seismic cultural and political shifts, the manuscript painting is a singular document of indigenous response to Spanish conquest. Examining the ways in which the folio's tlacuilo (indigenous painter/writer) creates a pictorial vocabulary, this book embraces the place "outside" history from which this rich document emerged.
Applying contemporary intellectual perspectives, including aspects of gender, modernity, nation, and visual representation itself, José Rabasa reveals new perspectives on colonial order. Folio 46r becomes a metaphor for reading the totality of the codex and for reflecting on the postcolonial theoretical issues now brought to bear on the past. Ambitious and innovative (such as the invention of the concepts of elsewheres and ethnosuicide, and the emphasis on intuition), Tell Me the Story of How I Conquered You embraces the performative force of the native scribe while acknowledging the ineffable traits of 46r—traits that remain untenably foreign to the modern excavator/scholar. Posing provocative questions about the unspoken dialogues between evangelizing friars and their spiritual conquests, this book offers a theoretic-political experiment on the possibility of learning from the tlacuilo ways of seeing the world that dislocate the predominance of the West.
Автор: Delmas Magali A., Colgan David Название: The Green Bundle: Pairing the Market with the Planet ISBN: 1503606414 ISBN-13(EAN): 9781503606418 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4765.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction.
Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
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