Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response from Both Sides of the Marketing Fence 9781599327020

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Автор: Cesari Rick, Westfield Barb
Название: Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response from Both Sides of the Marketing Fence
ISBN: 9781599327020
Издательство: Advantage Media Group
Классификация: ISBN-10: 1599327023
Обложка/Формат: Paperback
Страницы: 174
Вес: 0.24 кг.
Дата издания: 27.11.2018
Язык: English
Размер: 229 x 152 x 9
Поставляется из: США
Описание: Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the business of brand building and direct response advertising twenty-five-plus years ago, and they will continue to change, but over their combined years of experience, Rick and Barb have found that five key strategies have remained constant: 1 Utilizing your unique selling proposition, or USP; 2 Creating a name and market position for your product or business; 3 Under-promising and over-delivering; 4 Listening to your customers to develop world-class customer service and powerful testimonials that will sell for you 24/7, and 5 Direct branding selling--the best way to brand for most small businesses and startups. In this book, Rick and Barb will expand on these simple brand-building keys and show you how they built brands like GoPro, the George Foreman Grill, Sonicare, and others using these keys, and how you, too, can put them to use immediately in your business or new product launch.

Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response from Both Sides of the Marketing Fence, Cesari Rick, Westfield Barb