Автор: Sklar, Robert Название: Movie-Made America ISBN: 0679755497 ISBN-13(EAN): 9780679755494 Издательство: Random House (USA) Цена: 2115.00 р. Наличие на складе: Нет в наличии.
Описание: Hailed as the definitive work upon its original publication in 1975 and now extensively revised and updated by the author, this vastly absorbing and richly illustrated book examines film as an art form, technological innovation, big business, and shaper of American values. Ever since Edison's peep shows first captivated urban audiences, film has had a revolutionary impact on American society, transforming culture from the bottom up, radically revising attitudes toward pleasure and sexuality, and at the same time, cementing the myth of the American dream. No book has measured film's impact more clearly or comprehensively than Movie-Made America. This vastly readable and richly illustrated volume examines film as art form, technological innovation, big business, and cultural bellwether. It takes in stars from Douglas Fairbanks to Sly Stallone; auteurs from D. W. Griffith to Martin Scorsese and Spike Lee; and genresfrom the screwball comedy of the 1930s to the "hard body" movies of the 1980s to the independents films of the 1990s. Combining panoramic sweep with detailed commentaries on hundreds of individual films, Movie-Made America is a must for any motion picture enthusiast.
Автор: Sklar Josh Название: Digital Doesn`t Matter: (And Other Advertising Heresies) ISBN: 0692226850 ISBN-13(EAN): 9780692226858 Издательство: Неизвестно Цена: 4302.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 540] pages of insights from the world's leading "Mad Men"]
Apathetic. Numb. Overwhelmed. Those aren't consumers. They're ad professionals.
Radical shifts in advertising have reached a critical point - sucking craft, quality, and satisfaction out of the business. It's now a Big Data numbers game ruled by instant response and measured in fractions of a percent. Are we doomed to mere assembly lines of offshore production and creative commoditization? Can well-established ad agency networks hang on or are they going to come crumbling down?
Or... are we facing the dawn of the industry's most seismic renaissance? One that offers agencies and marketers a powerful new array of cost-effective structures and models to elevate the quality of both our work and our lives?
"Digital Doesn't Matter" calls upon over 130 of today's most esteemed Mad Men minds from all around the world to answer. Provocative. Brutally honest. At times, pure heresy. With a complex landscape shifting by the nanosecond, this compendium of insights captures the industry at a true crossroads like never before. For any marketing pro, it is a much-needed Survival Guide - a clear, sensible path to propel agencies and individuals forward, free from budget-slashing bean counters and social media gurus who devalue the craft.
"Learn first-hand from the nimble veterans who have not only survived, but also thrived."
Contributors include Global CEOs, CMOs, Creative Directors, Strategists, Planners, and Executives from all roles in the world's most successful agencies and advertisers. Your guide and author, Josh Sklar, stands as a digital pioneer having spearheaded several of the most respected worldwide digital agencies, creating award-winning campaigns for leading brands such as: Singapore Airlines, Visa, Heineken, Pfizer, Coca-Cola, Nokia, Microsoft, Discovery Channel, ESPN, Cisco, General Motors, and more.
Here are a few of our interviewees:
Global Chairman / CEO, Y&R & the weekly ramble Global CEO, Organic Global CEO, VML Managing Director, VML Australia & Digital Buzz Co-Founder / Chairman & CEO, Razorfish & Dachis Group Chief Creative Officer, SapientNitro NYC Executive Creative Director, SapientNitro Asia Pacific Executive Creative Director, R/GA & Ad Aged Director Business Transformation, R/GA & Being Peter Kim Partner & Chief Creative Officer, Ethnicity Chief Innovation Officer, Mullen & Creativity_Unbound Head of Digital, Dentsu CMO, Microsoft Asia Pacific Jordan Brand Marketing Director, Nike Global VP Digital & Social Marketing & CRM, Nokia North American Consumer & SMB Exec Director, Dell Head of Digital, American Express Asia Regional Marketing Director, Samsung CEO, Omnicom Media Group Asia Managing Director of Ad Agency Relationships, Google Senior Vice President of Digital, Edelman & dave fleet Regional Creative Director, Ogilvy Regional Creative Director, Saatchi & Saatchi Executive Creative Director, BBH NYC Executive Creative Director, JWT Chief Digital Officer / ECD, DDB & Tribal DDB Executive Director, Art Directors Club & IHAVEANIDEA CEO, Hoffman - Lewis & The Ad Contrarian Executive Creative Director, gyro & Gods of Advertising Founder / Columnist, Adrants & Playboy's The Smoking Jacket Founder, Adland.tv CEO, M&C Saatchi Asia CEO, Publicis Greater China CEO, BBDO Greater China Director Creative Innovation, Saatchi & Saatchi NYC & Hyper Island Business Unit Head, Ogilvy Africa Founder, eYeka EVP Education, American Association of Advertising Agencies Chief Technology Officer, the 4As Senior Research Fellow, USC Annenberg School for the Digital Future
and many more from WPP, Omnicom, Publicis, IPG, Dentsu, Havas, independents, collectives, industry bloggers, trade journalists and b
Автор: Stowe, Harriet Beecher (Author), Sklar, Kathryn Ki Название: Stowe: Three Novels ( Library of America ) ISBN: 0940450011 ISBN-13(EAN): 9780940450011 Издательство: Random House (USA) Цена: 4138.00 р. Наличие на складе: Нет в наличии.
Описание: In this Library of America volume are the best and most enduring works of Harriet Beecher Stowe, "the little woman," as Abraham Lincoln said when he met her in 1861, "who wrote the book that made this great war." He was referring, with rueful exaggeration, to Uncle Tom's Cabin (1852), which during its first year had sold over 300,000 copies. Contemporary readers can still appreciate the powerful effects of its melodramatic characterizations and its unapologetic sentimentality. They can also recognize in its treatment of racial violence some of the brooding imagination and realism that anticipates Faulkner's rendering of the same theme. Stowe was charged with exaggerating the evils of slavery, but her stay in Cincinnati, Ohio, where her father (the formidable Lyman Beecher, head of the Lane Theological Seminary) gave her a close look at the miseries of the slave communities across the Ohio River. People in her circle of friends were continually harboring slaves who escaped across the river from Kentucky on the way, they hoped, to Canada. Two other novels, along with Uncle Tom's Cabin, show the range and variety of her literary accomplishment. The Minister's Wooing (1859) is set in Newport, Rhode Island, after the Revolution. It is a romance based in part on the life of Stowe's sister, and it traces to a happy ending the conflicts in a young woman between adherence to Calvinistic rigor and her expression of preference in the choice of a marital partner. The third novel, Oldtown Folks (1869), confirms Stowe's genius for the realistic rendering of ordinary experience, her talent for social portraiture with a keen satiric edge, and her subtlety in exploring a wide group of themes, from child-rearing practices and religious controversy to romantic seduction and betrayal. But finally, it is the old town and a way of life that no longer exists that is the true subject of this elegiac novel.
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