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Brains versus capital - entrepreneurship for everyone: lean, smart, simple, Faltin, Gunter (stiftung Enterpreneurship, Germany)


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Автор: Faltin, Gunter (stiftung Enterpreneurship, Germany)
Название:  Brains versus capital - entrepreneurship for everyone: lean, smart, simple
ISBN: 9789813235830
Издательство: World Scientific Publishing
Классификация:
ISBN-10: 9813235837
Обложка/Формат: Paperback
Страницы: 216
Вес: 0.30 кг.
Дата издания: 16.10.2018
Язык: English
Размер: 155 x 230 x 15
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: Англии
Описание: Gunter Fatlin, himself a very successful entrepreneur, has written an inspiring book which can act as a guide to all those seeking to make the most of their talents -- enabling them to establish their own company.Muhammad Yunus2006 Nobel Peace Prize laureate Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own idea-masterpiece as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. G nter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to The Tea Campaign (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltins principles successfully. Featuring practical examples of successful companies, G nter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.


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