Brokers of Culture: Italian Jesuits in the American West, 1848-1919, McKevitt Gerald

Автор: McKevitt Steven
Название: Persuasion Industries
ISBN: 0198821700 ISBN-13(EAN): 9780198821700
Издательство: Oxford Academ
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Цена: 8870.00 р.
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Описание: This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.

Автор: McKevitt Andrew C
Название: Consuming Japan
ISBN: 1469634473 ISBN-13(EAN): 9781469634470
Издательство: Mare Nostrum (Eurospan)
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Цена: 3756.00 р.
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Описание: This insightful book explores the intense and ultimately fleeting moment in 1980s America when the future looked Japanese. Would Japan's remarkable post–World War II economic success enable the East Asian nation to overtake the United States? Or could Japan's globe-trotting corporations serve as a model for battered U.S. industries, pointing the way to a future of globalized commerce and culture? While popular films and literature recycled old anti-Asian imagery and crafted new ways of imagining the ""yellow peril,"" and formal U.S.-Japan relations remained locked in a holding pattern of Cold War complacency, a remarkable shift was happening in countless local places throughout the United States: Japanese goods were remaking American consumer life and injecting contemporary globalization into U.S. commerce and culture. What impact did the flood of billions of Japanese things have on the ways Americans produced, consumed, and thought about their place in the world? From autoworkers to anime fans, Consuming Japan introduces new unorthodox actors into foreign-relations history, demonstrating how the flow of all things Japanese contributed to the globalizing of America in the late twentieth century.