Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Bola Jj Название: Mask Off: Masculinity Redefined ISBN: 0745338747 ISBN-13(EAN): 9780745338743 Издательство: Неизвестно Рейтинг: Цена: 2229.00 р. Наличие на складе: Есть (1 шт.) Описание: From Blurred Lines to gang signs, how does society cause toxic masculinity?
Автор: Messerschmidt, James W. Название: Hegemonic masculinity formulatpb ISBN: 1538114046 ISBN-13(EAN): 9781538114049 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 6336.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The concept of hegemonic masculinity, formulated by Raewyn Connell more than three decades ago, has been the driving force behind the expanding field of masculinities studies. This book provides the first comprehensive overview of the concept-from its original conception to how it has evolved over time.
Описание: This book offers a new perspective on argumentative writing in grades 9-12, a set of principled practices, and case studies of excellent teaching to guide educators in using research-based knowledge to foster thoughtful writing and analytic thinking in high school classrooms.
Описание: Based on eighteen months of fieldwork in a racially diverse working-class high school, this title sheds light on masculinity both as a field of meaning and as a set of social practices. It offers an approach that analyzes masculinity as not only a gendered process but also a sexual one.
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