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UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites, Tomlin W. Craig


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Автор: Tomlin W. Craig
Название:  UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites
ISBN: 9781484238660
Издательство: Springer
Классификация:


ISBN-10: 1484238664
Обложка/Формат: Paperback
Страницы: 198
Вес: 0.39 кг.
Дата издания: 27.09.2018
Язык: English
Издание: 1st ed.
Иллюстрации: 76 illustrations, black and white; xix, 198 p. 76 illus.
Размер: 254 x 178 x 12
Читательская аудитория: Professional & vocational
Подзаголовок: Combining behavioral ux and usability testing data to optimize websites
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: Combine two typically separate sources of data—behavioral quantitative data and usability testing qualitative data—into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the why its happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved.There are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website.UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to: define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website.What You’ll LearnUnderstand personas: what they are and how to use them to analyze dataUse quantitative research tools and techniques for analysisKnow where to find UX behavioral data and when to use itUse qualitative research tools, techniques, and proceduresAnalyze qualitative data to find patterns of consistent task flow errorsCombine qualitative and quantitative data for a 360-degree viewMake recommendations for optimizations based on your findingsTest optimization recommendations to ensure improvements are achievedWho This Book Is ForBig data analytics (quantitative) professionals who want to learn more about the qualitative side of analysis; UX researchers, usability testers, and UX designers (qualitative professionals) who want to know more about big data and behavioral UX analysis; and students of UX, UX designers, product managers, developers, and those at startups who want to understand how to use behavioral UX and usability testing data to optimize their websites and apps.
Дополнительное описание: Chapter 1: UX Optimization Overview.- Chapter 2: What’s a Persona?.- Chapter 3: Types of Personas.- Chapter 4: Why Personas Matter.- Chapter 5: How to Create a Persona.- Chapter 6: Behavioral UX Data.- Chapter 7: UX and Usability Testing Data.- Chapter 8:



Business Data Science: Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions

Автор: Taddy Matt
Название: Business Data Science: Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions
ISBN: 1260452778 ISBN-13(EAN): 9781260452778
Издательство: McGraw-Hill
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Цена: 5146.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.


Use machine learning to understand your customers, frame decisions, and drive value

The business analytics world has changed, and Data Scientists are taking over. Business Data Science takes you through the steps of using machine learning to implement best-in-class business data science. Whether you are a business leader with a desire to go deep on data, or an engineer who wants to learn how to apply Machine Learning to business problems, you'll find the information, insight, and tools you need to flourish in today's data-driven economy. You'll learn how to:

- Use the key building blocks of Machine Learning: sparse regularization, out-of-sample validation, and latent factor and topic modeling
- Understand how use ML tools in real world business problems, where causation matters more that correlation
- Solve data science programs by scripting in the R programming language

Today's business landscape is driven by data and constantly shifting. Companies live and die on their ability to make and implement the right decisions quickly and effectively. Business Data Science is about doing data science right. It's about the exciting things being done around Big Data to run a flourishing business. It's about the precepts, principals, and best practices that you need know for best-in-class business data science.

Navigation Design and SEO for Content-Intensive Websites

Автор: Perez-Montoro, Mario
Название: Navigation Design and SEO for Content-Intensive Websites
ISBN: 0081006764 ISBN-13(EAN): 9780081006764
Издательство: Elsevier Science
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Цена: 9262.00 р.
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Описание:

Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items.

The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos.

Combining Science and Metaphysics

Автор: Morganti
Название: Combining Science and Metaphysics
ISBN: 1137002689 ISBN-13(EAN): 9781137002686
Издательство: Springer
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Цена: 12577.00 р.
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Описание: Offering a new perspective on the debate concerning naturalism in philosophy, this book defends the autonomy of metaphysics while also making science centre stage. Three independent case studies provide a clear introduction to, and discussion of, key philosophical issues.

Usability Evaluation of Modeling Languages

Автор: Christian Schalles
Название: Usability Evaluation of Modeling Languages
ISBN: 3658000503 ISBN-13(EAN): 9783658000509
Издательство: Springer
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Цена: 6986.00 р.
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Описание: ГЇВїВЅ The usability of graphical modeling languages has not been explicitly considered in past research. Dr. Christian Schalles focuses on an empirical usability evaluation of graphical modeling languages in business process and software modeling.


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