Transcultural Marketing, Tharp

Автор: Christiansen, Yildiz & Yildiz
Название: Transcultural Marketing For Incremental And Radical Innovation
ISBN: 1466647493 ISBN-13(EAN): 9781466647497
Издательство: Mare Nostrum (Eurospan)
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Цена: 27027.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition.Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

Автор: Tharp
Название: Transcultural Marketing
ISBN: 0765643006 ISBN-13(EAN): 9780765643001
Издательство: Taylor&Francis
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Цена: 9492.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This unique book describes the most influential American subcultures currently shaping their members` marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.