Описание: Provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio`s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.
Описание: Do you want to unleash the power of storytelling in your business and build a powerful brand, capture attention, win over customers, and inspire lifetime loyalty? If yes, then keep reading...
Is your personal brand suffering from a lack of "pizzaz" that keep people coming back for more? Are you tired of watching your online business generate peanuts, even though the product or service you offer is extremely valuable to your prospective customers and clients and can potentially change their lives?
Would you like to finally say goodbye to the debilitating feeling of being ignored and looked over by people seeking solutions to the problems which you can solve for them? Do you want to learn a valuable skill that can add more zeros to your bottom line? Then read on.
Study after countless study has confirmed that powerful, well-crafted stories have the power to inspire massive trust in people and influence them to take action. The human experience is made up of stories, we are hardwired to respond to stories, that is why stories tend to pack more punch than cold hard facts and data ever would.
If you're reading this, you are probably slowly coming to the realization that having a good product or offering great service and waiting for the market to come to you isn't enough. That strategy doesn't work in the fast-paced world of today filled with tons of distracting and competing messages.
If this sounds like you, and you want to know about how to craft a powerful story for your business, then this guide was designed for you.
In Storytelling, Daniel Anderson shows you how to harness the ageless power of storytelling to completely transform your personal brand and business. You're going to discover how you can use well-crafted stories to develop your unfair competitive advantage, connect with people on a deep level and get people to purchase your products and use your services.
Here's what you're going to discover in Storytelling:
3 "nuke-level" powerful tips to help you craft a compelling business story
The simple 6-point questionnaire you need to complete before creating a business story that will help you convey your unique message to your audience
How to create the best brand image for your business and leave your competitors in the dust
How to develop a simple, yet effective content marketing strategy and seamlessly integrate powerful stories that associate positive emotions with your business
How to master the art of using storytelling for effective presentations
Stuck on what to tell your prospective customers and clients during a presentation? The 5 Ws of storytelling presentation will quickly get you out of the rut
The eight building blocks to help you make your brand's story highly relatable and induce trust
...and tons more
Even if you've tried various techniques and strategies in the past to grow your personal brand and failed, even if your efforts to expand your online business have always fallen flat, this comprehensive guide will help you create a customer-pulling story that will transform the way you do business, forever.
Описание: How do artist archives survive and stay authentic in radically changed contexts? The volume addresses the challenge of continuity, sustainability, and institutionalization of archives established by Eastern European artists. At its center stands the 40th anniversary of the Artpool Art Research Center founded in 1979 in Budapest as an underground institution based on Gyorgy Galantais "Active Archive" concept. Ten internationally renowned scholars propose contemporary interpretations of this concept and frame artist archives not as mere sources of art history but as models of self-historicization. The contributions give knowledgeable insights into the transition of Cold War art networks and institutional landscapes.
Описание: Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a comprehensive fraud detection analytics solution.
Описание: There is no industry left where AI is not being used. The application of this technology has already stretched across domains such as law, political science, policy, and economics; it will soon permeate areas of warfare, autonomous transportation, education, and space exploration to name a few. Technology giants such as Google, Apple, and Facebook are already investing their money, effort, and time towards integrating Artificial Intelligence. These companies have also taken initiatives to evangelize the mass about AI's capabilities and limitations. Currently there are about 400 start-ups working on AI and machine learning domains. Therefore, it is important for everyone to know about the applications of AI.
This book provides a deeper understanding of the relevant aspects of AI in Industry 5.0. The authors bring this exciting field to life by presenting a substantial and robust introduction to artificial intelligence in a clear and concise course book form. Designed to provide an understanding of the foundations of artificial intelligence, it examines education powered by AI, entertainment and AI, home and service robots, healthcare re-imagined, predictive policing, space exploration with AI, weaponry in the world of AI, and many more critical applications.
Описание: Provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio`s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.
If you want to discover how you can master the art of telling great stories in public, and how to create a strong and positive perception about your business or cause, then keep reading...
Two manuscripts in one book:
Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand
Branding is a way for a business to make it to the top, plus improve its operations.
It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available.
Fortunately for you, this book is here to set the record straight for branding.
This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
In part 1 of this book, you'll:
Learn how to start a branding campaign from A to Z
Find out how to avoid the most common branding pitfalls
Take a peek at the branding secrets of the most successful brands
Discover how to determine the type of branding that's most suitable for almost any business
Find new ways that allow you to integrate more than one branding method in a campaign
Discover where exactly the problem is in your branding campaign
Learn how to best go head-to-head with competitors when it comes to a brand war
Part 2 focuses on storytelling which is important for business branding as well as for your personal development.
Can you use a story that's meaningful to you to sway others?
How can you find and tell stories that have an impact?
Part 2 will expose the answers with effective techniques, top tools, and actionable advice.
Discover...
Insight and tips from 7 expert storytellers
Critical elements to know when composing a story
How jumping right in can diminish your story or brand's value
Common myths on public speaking when storytelling
How to deliver a story with all the elements needed to take your story from good to great
How you can avoid the biggest mistakes in storytelling, such as misusing marketing tools
Cool tricks, including immersive storytelling and expanding your medium
How to achieve results in working through modern mediums to impact the future of storytelling
Use this guide to storytelling as a sturdy foundation to change how you use stories.
You can build solid stories to support your goals in business and life.
The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts.
From bestselling authors to generation-changing motivational speakers, this book covers all the fundamentals of outstanding storytelling.
It will help you deliver stories to audiences that will leave them personally affected and motivated.
So if you want to master branding and storytelling, then scroll up and click the "add to cart" button
Описание: Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.
Описание: Countless dollars and hours are invested annually building and revising strategic plans. Some get placed on a bookshelf only to gather dust until it’s time to plan again. Others get started, but far too many plans fail to be fully implemented. Effective leaders understand that it requires more than building a plan—structure and systems also play a huge role and often dictate success. Strategic Integration challenges leaders to think beyond strategic planning and focus on essential elements for successfully implementing strategy. The book serves as a blueprint for taking a vision or plan and guiding it to fruition. The framework, examples, worksheets and other practical resources provided should change the way you view and implement change—making it less daunting and achievable.
Автор: Shirley & Garvey Название: Beyond Sun And Sea ISBN: 9766405107 ISBN-13(EAN): 9789766405106 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 7524.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Caribbean firms cope with international competition both in their small domestic economies and as they extend their operations outside their home countries. This volume explores their struggles and successes in fifteen case studies developed from interviews with Caribbean firms at key decision points in their internationalizing processes. The cases ask the reader to offer direction; to evaluate choices made or to opine on paths not taken. The cases feature over thirty countries in the Americas, Europe and the Caribbean. These appear as markets, domiciles or hosts of subsidiaries of the internationalizing Caribbean firm. For example, one of the Barbadian cases describes a food caterer operating in ten countries in South, Central and North America. The cases cover multiple industries including cement manufacturing, supermarkets, shipping, remittances, banking, tourism, rum production, shrimp harvesting, food manufacturing and airline catering, and reflect the conversations with practising managers, who raised such questions as, “How does one define the Caribbean manager?” “How do we exploit our diaspora markets?” “How can small firms scale up?” “Where should we locate headquarters?” “What should be the role of regional governments?” “How do we pick allies and manage alliances?” The managerial challenges described are diverse: decision-makers from GraceKennedy, Goddard’s Enterprises or Trinidad Cement Group share practical experiences including decisions on marketing (e.g., pricing and retail locations); financing and accounting (e.g., alternative financing options); international strategy (e.g., alliances and take-overs); corporate governance; operations and personnel. All fifteen cases add to understanding emerging market multinationals, particularly those domiciled in small island developing states characterized by tiny internal markets, limited international influence and environmental fragility. They add insight to work on Caribbean entrepreneurship, business and economics and to studies of international business in developing countries.
Описание: Through detailed discussion of inpatient geriatric psychiatry, telehealth models of care, health staff concerns, and social determinants of health, as well as nonclinical factors that affect the broader clinical effort, Geriatric Mental Health Care provides techniques that health care providers can use to overcome the challenges of the current pandemic-and prepare for the next one.
Manipulative Techniques: Detecting manipulation, repulsing it and using it in a targeted manner
Have you at your will, always wanted to influence people in daily life?
Have you ever wondered how to protect yourself from Manipulation?
"Why do some people manage again and again to bring others to something that they don't really want? Why do we accept arguments and points of view, even though we realize internally that we are acting against our own will and interests? The answer to these questions is quite simple: we are manipulated. Every person is manipulated daily, hourly, even minutely - sometimes without realizing it. You don't believe that? It gets even better: You manipulate day after day, hour after hour. Why? Because every human being, consciously or unconsciously is programmed for his own advantage, for the satisfaction of his own needs and for his own satisfaction. We humans simply cannot manipulate. With a little practice and training, however, we can prevent ourselves from being manipulated. How this works is explained in this book."
You'll find out in this book:
... What Manipulation is
... Why Manipulation is unfair
... How to deal with Manipulation
... More than 30 proven Manipulation techniques with examples
... How to tell if you're being manipulated
... Best tips and counter-measures against Manipulation
... How to detect manipulation and what you should do about it
... Bonus chapters for non-verbal Manipulation via body language
... And much more
Secure the book today and start a self-determined and successful life
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
