Applied Empathy: The New Language of Leadership, Ventura Michael

Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward.

Empathy is not about being nice. Its not about pity or sympathy either. Its about understanding--your consumers, your colleagues, and yourself--and its a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosas design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). The most neglected fact in business is were all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need (Chip Conley, New York Times bestselling author of Emotional Equation).