Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Vrasti Название: Volunteer Tourism in the Global South ISBN: 113885140X ISBN-13(EAN): 9781138851405 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This work explores the increasingly popular phenomenon of volunteer tourism in the Global South, paying particular attention to the governmental rationalities and socio-economic conditions that valorize it as a noble and necessary cultural practice.
Автор: Conlin Michael, Jolliffe Lee Название: Mining Heritage and Tourism: A Global Synthesis ISBN: 1138880698 ISBN-13(EAN): 9781138880696 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Many former mining areas have now lost their industrial function and are now turning to tourism for regional revitalization and community economic development. The transformation process of these industrial, and in some cases derelict, mining sites and landscapes into an area of interest for tourists is a major challenge both for planners and for tourism managers. It involves complex consideration to both the preservation of the physical site and community mining heritages as well as the health, safety and environmental factors inherent in opening these vast sites to the public.
Mining Heritage and Tourism includes contributions from internationally recognized authorities and is the first book to focus on the issues, challenges and potentials in redeveloping mines as cultural heritage attractions which are explored thematically throughout the book. It draws on multidisciplinary research to consider the dichotomy between heritage preservation and tourist development goals for mining heritage sites as well as to explore the practical challenges of developing these sites. These themes are illustrated by case studies from a vast range of geographical locations around the globe to offer operational insights into the planning and management of these sites for both heritage and tourism purposes, as well as innovative site management techniques.
There has never before been a more comprehensive book on mining heritage tourism representing the latest developments in strategy, policy and practices. This book serves as an invaluable guide for students, researchers, academics and practitioners in the areas of Tourism and Heritage Management.
Автор: Roland Conrady; Martin Buck Название: Trends and Issues in Global Tourism 2010 ISBN: 3642262635 ISBN-13(EAN): 9783642262630 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers insights into important trends and future scenarios in the global tourism and travel industry and analyzes current challenges in the aviation and hospitality industry, destination management and general travel behavior.
Автор: Roland Conrady; Martin Buck Название: Trends and Issues in Global Tourism 2007 ISBN: 3642089798 ISBN-13(EAN): 9783642089794 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry, destination management and general travel behavior.
Автор: Roland Conrady; Martin Buck Название: Trends and Issues in Global Tourism 2008 ISBN: 3642096530 ISBN-13(EAN): 9783642096532 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry and destination management.
Автор: Roland Conrady; Martin Buck Название: Trends and Issues in Global Tourism 2009 ISBN: 3540921982 ISBN-13(EAN): 9783540921981 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers insights into important trends in the global travel and tourism industry and analyses developments in the aviation and hospitality industry, destination management and general travel behaviour. This book unites convention highlights prepared by some of the renowned professionals and scientists within the industry.
Автор: Roland Conrady; Martin Buck Название: Trends and Issues in Global Tourism 2009 ISBN: 3642100740 ISBN-13(EAN): 9783642100741 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Climate change affects the tourism industry as much as gas prices do the aviation industry. This book probes important trends in the global tourism industry and analyzes developments in the aviation and hospitality industries and destination management.
Автор: Roland Conrady; Martin Buck Название: Trends and Issues in Global Tourism 2011 ISBN: 3642267041 ISBN-13(EAN): 9783642267048 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses current challenges in the aviation and hospitality industry, in destination management and in marketing and distribution management.
Описание: The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world.TheHandbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field.Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
Название: Tourism in Global Society ISBN: 0333760573 ISBN-13(EAN): 9780333760574 Издательство: Springer Рейтинг: Цена: 17747.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume analyzes tourism by focusing on tourism in terms of consumption, commodification, and the political and cultural economy. The relationships between tourism, globalization, people and place are explored in an empirically grounded but theoretically informed analysis.
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