Автор: Ayantunji Gbadamosi Название: Contemporary Issues in Marketing: Principles and Practice ISBN: 1526478862 ISBN-13(EAN): 9781526478863 Издательство: Sage Publications Рейтинг: Цена: 28037.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary Issues in Marketing brings together theory and practitioners` perspectives to present a coherent understanding of topical issues in marketing.
Автор: Alessandro Freddi; Mario Salmon Название: Design Principles and Methodologies ISBN: 3030070182 ISBN-13(EAN): 9783030070182 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book introduces readers to the core principles and methodologies of product development, and highlights the interactions between engineering design and industrial design. It shows to what extent the two cultures can be reconciled, and conversely what makes each of them unique. Although the semantic aspect is fundamental in industrial design, while the functional aspect is essential for the industrial product, the interaction between the two worlds is strategically vital. Design is also a strategic problem-solving process that drives innovation, builds business success and leads to better quality of life through innovative products, systems, services and experiences. The book connects product development with the concepts and strategies of innovation, recognizing that product design is a complex process in which invention, consumers’ role, industrial technologies, economics and the social sciences converge. After presenting several examples of artifacts developed up to the conceptual phase or built as prototypes, the book provides a case study on a packaging machine, showcasing the principles that should underlie all design activities, and the methods that must be employed to successfully establish a design process. The book is primarily targeted at professionals in the industry, design engineers and industrial designers, as well as researchers and students in design schools, though it will also benefit any reader interested in product design.
Описание: Create a Better World Through the Power of Profit!
Автор: Fernie Название: Principles of Retailing ISBN: 1138791946 ISBN-13(EAN): 9781138791947 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.
The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.
This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Автор: Tracy L. Tuten Название: Principles of Marketing for a Digital Age ISBN: 1529734819 ISBN-13(EAN): 9781529734812 Издательство: Sage Publications Рейтинг: Цена: 12830.00 р. Наличие на складе: Поставка под заказ.
Описание: With pockets dividers and stickers this files keeps all your favourite recipes safe in style. TheRecipe Filehas a really pretty wipe-clean cover and elastic tie to keep everything together. It has plastic pockets and papers on which to stick recipes and/or write notes. And also dividers so that you can create sections to suit your needs. Theres even a sticker sheet with lots of different titles.
Автор: Aghazadeh, Hashem Название: Principles of marketology ISBN: 1137579803 ISBN-13(EAN): 9781137579805 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques.
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