Описание: Leadership is never more crucial than when corporate survival is at stake. But the days of the tough guys are over. The leaders who are driving today`s sustainable turnarounds understand that the answers to a distressed company`s problems lie almost always within the firm itself - usually at middle manager level and below.
Описание: In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world.
Описание: The classic guide to sustainability strategy and implementation updated for today`s businesses To ensure business success, companies must embrace sustainable management. Firms need to find the overlap between business interests and the interests of society and the environment before they can secure a lasting competitive edge.
Описание: Foresight and Innovation is a guide for readers that are interested about the future. The book introduces a concept of futurist thinking, which includes anticipating, innovating and communicating about the futures. These concepts show how various organizations, all over the world are thinking, communicating and creating a better future.
Автор: Wunker Stephen Название: Capturing New Markets: How Smart Companies Create Opportunit ISBN: 0071825959 ISBN-13(EAN): 9780071825955 Издательство: McGraw-Hill Рейтинг: Цена: 5489.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth.
Автор: Aris, Annet Bughin, Jacques Название: Managing media companies ISBN: 047071395X ISBN-13(EAN): 9780470713952 Издательство: Wiley Рейтинг: Цена: 9021.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world.
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