Автор: Boydstun Amber E. Название: Making the News: Politics, the Media, and Agenda Setting ISBN: 022606557X ISBN-13(EAN): 9780226065571 Издательство: Wiley Рейтинг: Цена: 3485.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do some issues go viral and then just as quickly fall off the radar? How is it that the media can sustain public interest for months in a complex story like negotiations over Obamacare while ignoring other important issues in favor of stories on "balloon boy"? This title deals with these questions.
Автор: Schlosberg Название: Media Ownership and Agenda Control ISBN: 1138775460 ISBN-13(EAN): 9781138775466 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media Ownership and Agenda Control presents a vital and comprehensive analysis of ownership and control of media providers and outlets today, and the affect that these ownership strictures have on news sources and journalistic autonomy.
Автор: Grafton R Quentin, Hill Rj Robert, Adamowicz Wikto Название: Setting the Agenda ISBN: 0745623131 ISBN-13(EAN): 9780745623139 Издательство: Wiley Рейтинг: Цена: 2533.00 р. Наличие на складе: Поставка под заказ.
Описание: Describes the mass media`s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. This book synthesizes various scientific studies carried out on this central role of the mass media in the shaping of public opinion. It is intended for students of media communications and politics.
The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research.
The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.
Автор: Bantimaroudis, Philemon Название: Setting agendas in cultural markets ISBN: 1138944688 ISBN-13(EAN): 9781138944688 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. In the book, several questions are under scrutiny: How do cultural organizations acquire symbolic significance? How do they become prominent in media content? Which mechanisms and processes should be examined by cultural managers as they set out to achieve salience? Is there a relationship between media and public salience? In other words, if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?
Автор: David B. Sachsman, Gregory A. Borchard Название: The Antebellum Press: Setting the Stage for Civil War ISBN: 0367196824 ISBN-13(EAN): 9780367196820 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Antebellum Press: Setting the Stage for Civil War reveals the critical role of journalism in the years leading up to America`s deadliest conflict by exploring the events that foreshadowed and, in some ways, contributed directly to the outbreak of war.
Автор: Bantimaroudis, Philemon Название: Setting Agendas in Cultural Markets ISBN: 0367874806 ISBN-13(EAN): 9780367874803 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminish
Описание: This volume describes the use of mass media and other communication channels by corporations, bureaucrats, politicians and consumer advocates to influence the development and implementation of public policy in areas of science, technology and social service delivery.
Описание: The Global Dynamics of News is an attempt to locate the study of news-perhaps the genre best epitomizing the process of media globalization-within contemporary debate about news flow, transnational media-cultures and globalization.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
