Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18 сб,вс: 11-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Хиты | |
 

Communication, Public Discourse, and Road Safety Campaigns, Guttman


Варианты приобретения
Цена: 7195.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: Есть  
При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Guttman
Название:  Communication, Public Discourse, and Road Safety Campaigns
ISBN: 9781138710238
Издательство: Taylor&Francis
Классификация:

ISBN-10: 1138710237
Обложка/Формат: Paperback
Страницы: 310
Вес: 0.60 кг.
Дата издания: 07.02.2017
Серия: Routledge studies in rhetoric and communication
Язык: English
Иллюстрации: 41 halftones, black and white; 41 illustrations, black and white
Размер: 229 x 152 x 17
Читательская аудитория: Undergraduate
Ключевые слова: Communication studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies,LANGUAGE ARTS & DISCIPLINES / Rhetoric,SOCIAL SCIENCE / Sociology / Urban
Основная тема: Health Communication
Подзаголовок: Persuading People to Be Safer
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Европейский союз
Описание: This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or blame and shame), and the use of black humor. Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.


Health and Safety Communication

Автор: Anderson David S.
Название: Health and Safety Communication
ISBN: 1138647446 ISBN-13(EAN): 9781138647442
Издательство: Taylor&Francis
Рейтинг:
Цена: 7654.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Health and Safety Communication: A Practical Guide Forward is an easy introduction to the principles and practice of health and safety communications, providing all you need to know to design and implement communications efforts on a wide range of health and safety topics and issues. Whether you're a student grappling with a health communications course or a professional wishing to learn how to communicate health and safety messages effectively to a range of audiences using a variety of communications media, Health and Safety Communication is all you'll need.

This book incorporates two broad sections: the grounding and the applications. The model articulates a planning approach for designing, implementing and reviewing a range of communications approaches. The applications segment specifies numerous approaches, including workshops, print materials, campaigns, the media, public speaking and social media that can be used to convey what the health and safety specialist wants the audience to know, feel and do as a result of engagement with the communications approach. Health and Safety Communication blends sound foundations with practical strategies for health and safety communication so that messages can be communicated more effectively; after all, for changes to occur, the message must be received and respected.

Unique features of this book include a wide range of approaches and strategies, with numerous examples and tips provided throughout. Messages from the field incorporate examples and samples from over 30 individuals and organizations, offering their insights and suggestions. The applied approach of this definitive guide is designed to enhance the competence and confidence of those currently in health or safety arenas, as well as those seeking to incorporate health or safety messages in other settings such as businesses or communities.

Organizational Discourse: Communication and Constitution

Автор: Cooren Francois
Название: Organizational Discourse: Communication and Constitution
ISBN: 0745654223 ISBN-13(EAN): 9780745654225
Издательство: Wiley
Рейтинг:
Цена: 2691.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Provides and clear and engaging introduction to the key concept of organizational discourse. The text is illuminated with examples throughout. This book demonstrates the importance of studying organizational discourse by addressing classical organizational themes, objects and questions associated with organization studies.

Communication Ethics and Crisis: Negotiating Differences in Public and Private Spheres

Автор: Fritz J. M.
Название: Communication Ethics and Crisis: Negotiating Differences in Public and Private Spheres
ISBN: 161147695X ISBN-13(EAN): 9781611476958
Издательство: Неизвестно
Рейтинг:
Цена: 13332.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This collection of essays extends the conversation on communication ethics and crisis communication to offer practical wisdom for meeting the challenges of a complex and ever-changing world. In multiple contexts ranging from the intrapersonal, interpersonal, and family to the political and public, moments of crisis call us to respond from within particular standpoints that shape our understanding and our response to crisis as we grapple with contested notions of "the good" in our shared life together. With no agreed-upon set of absolutes to guide us, this moment calls us to learn from difference as we seek resources to continue the human conversation as we engage the unexpected. This collection of essays invites multiple epistemological and methodological standpoints to consider alternative ways of thinking about communication ethics and crisis.

Organizational Discourse - Communication and Constitution

Автор: Cooren
Название: Organizational Discourse - Communication and Constitution
ISBN: 0745654215 ISBN-13(EAN): 9780745654218
Издательство: Wiley
Рейтинг:
Цена: 7920.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Provides and clear and engaging introduction to the key concept of organizational discourse. The text is illuminated with examples throughout. This book demonstrates the importance of studying organizational discourse by addressing classical organizational themes, objects and questions associated with organization studies.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия