Описание: Appealing to humans' basic instincts to increase influence, buy-in and results
Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan--fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.
This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets.
Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail
Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures
Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action
Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist
This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.
In Fighting for Recognition, R. Tyson Smith enters the world of independent professional wrestling, a community-based entertainment staged in community centers, high school gyms, and other modest venues. Like the big-name, televised pro wrestlers who originally inspired them, indie wrestlers engage in choreographed fights in character. Smith details the experiences, meanings, and motivations of the young men who wrestle as "Lethal" or "Southern Bad Boy," despite receiving little to no pay and risking the possibility of serious and sometimes permanent injury. Exploring intertwined issues of gender, class, violence, and the body, he sheds new light on the changing sources of identity in a postindustrial society that increasingly features low wages, insecure employment, and fragmented social support. Smith uncovers the tensions between strength and vulnerability, pain and solidarity, and homophobia and homoeroticism that play out both backstage and in the ring as the wrestlers seek recognition from fellow performers and devoted fans.
Автор: Higgs Paul Название: Personhood, Identity and Care in Advanced Old Age ISBN: 1447319060 ISBN-13(EAN): 9781447319061 Издательство: Marston Book Services Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Pushing forward new sociological theory, this book explores the theoretical and practical issues raised by ageing, and the associated problems of mental and physical frailty in later life.
In Fighting for Recognition, R. Tyson Smith enters the world of independent professional wrestling, a community-based entertainment staged in community centers, high school gyms, and other modest venues. Like the big-name, televised pro wrestlers who originally inspired them, indie wrestlers engage in choreographed fights in character. Smith details the experiences, meanings, and motivations of the young men who wrestle as "Lethal" or "Southern Bad Boy," despite receiving little to no pay and risking the possibility of serious and sometimes permanent injury. Exploring intertwined issues of gender, class, violence, and the body, he sheds new light on the changing sources of identity in a postindustrial society that increasingly features low wages, insecure employment, and fragmented social support. Smith uncovers the tensions between strength and vulnerability, pain and solidarity, and homophobia and homoeroticism that play out both backstage and in the ring as the wrestlers seek recognition from fellow performers and devoted fans.
Автор: Harper Название: The Culture of Digital Fighting Games ISBN: 1138710113 ISBN-13(EAN): 9781138710115 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the complex network of influences that collide in the culture of digital fighting games. Players from all over the world engage in competitive combat with one another, forming communities in both real and virtual spaces, attending tournaments and battling online via internet-connected home game consoles. But what is the logic behind their shared playstyle and culture? What are the threads that tie them together, and how does this inform our understanding of competitive gaming, community, and identity? Informed by observations made at one of the biggest fighting game events in the world – the Evolution Series tournament, or "EVO" – and interviews with fighting game players themselves, this book covers everything from the influence of arcade spaces, to the place of gender and ethnicity in the community, to the clash of philosophies over how these games should be played in the first place. In the process, it establishes the role of technology, gameplay, and community in how these players define both themselves and the games that they play.
Автор: Katz Название: Catastrophic Diseases ISBN: 113852008X ISBN-13(EAN): 9781138520080 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An important contribution in the burgeoning literature relating to the delivery of medical care, and to the broader question of responsible decision-making in those social areas where tragic choices have to be made. The effort is an excellent example of research into, and therapy for, an important social process.
Автор: Katz Название: Catastrophic Diseases ISBN: 0878556869 ISBN-13(EAN): 9780878556861 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An important contribution in the burgeoning literature relating to the delivery of medical care, and to the broader question of responsible decision-making in those social areas where tragic choices have to be made. The effort is an excellent example of research into, and therapy for, an important social process.
Автор: Higgs Paul, Gilleard Chris Название: Personhood, Identity and Care in Advanced Old Age ISBN: 1447319052 ISBN-13(EAN): 9781447319054 Издательство: Marston Book Services Цена: 15838.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Pushing forward new sociological theory, this book explores the theoretical and practical issues raised by ageing, and the associated problems of mental and physical frailty in later life.
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