Business Strategies for Magazine Publishing, Hogarth

Автор: Hogarth, Mary
Название: Business strategies for magazine publishing
ISBN: 113820577X ISBN-13(EAN): 9781138205772
Издательство: Taylor&Francis
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Цена: 5970.00 р.
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Описание: Business Strategies for Magazine Publishing explores ways to create financially sustainable publications by drawing on lessons from the history of successful magazine brands and analysis of possible futures for the industry.

Автор: Des Freedman, Jonathan Obar, Cheryl Martens, Robert W. McChesney
Название: Strategies for Media Reform: International Perspectives
ISBN: 082327165X ISBN-13(EAN): 9780823271658
Издательство: Mare Nostrum (Eurospan)
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Цена: 4891.00 р.
Наличие на складе: Нет в наличии.

Описание:

Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journalism, media ownership, spectrum management, speech rights, broadband access, network neutrality, the surveillance apparatus, and digital literacy, what effective strategies can be used in the pursuit of effective media reform?
Prepared by thirty-three scholars and activists from more than twenty-five countries, Strategies for Media Reform focuses on theorizing media democratization and evaluating specific projects for media reform. This edited collection of articles offers readers the opportunity to reflect on the prospects for and challenges facing campaigns for media reform and gathers significant examples of theory, advocacy, and activism from multinational perspectives.

Автор: Kay, John (Professor of Economics, London Business
Название: Foundations of Corporate Success: How Business Strategies Add Value
ISBN: 019828988X ISBN-13(EAN): 9780198289883
Издательство: Oxford Academ
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Цена: 7918.00 р.
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Описание: Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of `competitive advantage` and examines how the business strategies of the world`s leading companies affect their financial performance.

Автор: Aaker DA
Название: Developing Business Strategies 6e
ISBN: 0471064114 ISBN-13(EAN): 9780471064114
Издательство: Wiley
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Цена: 8237.00 р.
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Описание: "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. "-- Robert L.

Автор: Gil Pechuan Ignacio
Название: Strategies in E-Business
ISBN: 146148183X ISBN-13(EAN): 9781461481836
Издательство: Springer
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Цена: 18167.00 р.
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Описание: This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.