Purposeful Communication in a Digital Age, Schmitt
Старое издание
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Scarbrough Shelby Joy Название: Civility Rules! Creating a Purposeful Practice of Civility ISBN: 1950863409 ISBN-13(EAN): 9781950863402 Издательство: Неизвестно Рейтинг: Цена: 3447.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: George Washington's Rules Defined While our civilization continues to advance, our capacity to live civilly--to appreciate our common humanity with empathy and humility--ironically dwindles daily. Even as we become more technologically connected, many of us feel increasingly disconnected and disengaged from each other. Civility Rules offers an opportunity to learn about the history, substance, and significance of civility through the lens of George Washington's "Rules of Civility." Drawing on personal experience, real-life examples, and a foundational belief that civility is integral to a democratic society, author Shelby Scarbrough shares how we might work toward a more perfect union by building a personal practice of civility. Civility is not an archaic concept of manners and politeness but rather a crucial component of a functioning democracy. Shelby shows us how--with conscientious practice and patience--we can each contribute to the preservation of our democracy, one interaction at a time.
Автор: Phillips/Bostian Название: Purposeful Argument Brief W/Mla 2016 Update ISBN: 1337284939 ISBN-13(EAN): 9781337284936 Издательство: Cengage Learning Рейтинг: Цена: 12512.00 р. Наличие на складе: Нет в наличии.
Описание: This study reassesses the policies of the founder of the Tudor dynasty and shows how Henry worked within existing traditions rather than breaking with the past. Every facet of the reign is considered including the nature of government - both at central and local level, financial policy, relations with the Church, foreign policy, economic affairs and concludes by assessing Henry as a `new monarch`.
Автор: Phillips/Bostian Название: Purposeful Argument W/Mla 2016 Update ISBN: 1337284912 ISBN-13(EAN): 9781337284912 Издательство: Cengage Learning Рейтинг: Цена: 18533.00 р. Наличие на складе: Нет в наличии.
Описание: This study reassesses the policies of the founder of the Tudor dynasty and shows how Henry worked within existing traditions rather than breaking with the past. Every facet of the reign is considered including the nature of government - both at central and local level, financial policy, relations with the Church, foreign policy, economic affairs and concludes by assessing Henry as a `new monarch`.
Автор: Vincent Miller Название: Understanding Digital Culture ISBN: 1473993873 ISBN-13(EAN): 9781473993877 Издательство: Sage Publications Рейтинг: Цена: 6334.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From profiling databases and mashups to cybersex and the truth about social networking, Miller`s insightful second edition traces the pervasive influence of `digital culture` throughout contemporary life.
Автор: Natalie Jomini Stroud, Shannon McGregor Название: Digital discussions stroud ISBN: 0815381867 ISBN-13(EAN): 9780815381860 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The scholars involved in Digital Discussions represent forward thinkers who aim to inform the study of political communication by analyzing the behavior of and messages left by citizens, elites, and journalists in digital spaces. It is critical reading for those studying and working in communication studies with a focus on big data.
Название: Ethics for a digital age ISBN: 1433129582 ISBN-13(EAN): 9781433129582 Издательство: Peter Lang Рейтинг: Цена: 6713.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Thematically organized around three of the most pressing ethical issues of the digital age (shifting of professional norms, moderating offensive content, and privacy), this volume offers a window into some of the hot-button ethical issues facing a society where digital has become the new normal. Straddling an applied ethical and theoretical approach, the research represented not only reflects on how our ethical frameworks have been changed and challenged by digital technology, but also provides insights for those confronted with specific ethical dilemmas related to digital technology. With contributions from established experts and up-and-coming scholars alike, this book cuts across disciplines and with appeal to communication scholars, philosophers, and anyone with an interest in ethics and technology.
Описание: It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion.
Автор: Dubber Название: Radio in the Digital Age ISBN: 0745661963 ISBN-13(EAN): 9780745661964 Издательство: Wiley Рейтинг: Цена: 7920.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Radio s influence can be found in almost every corner of new media. Radio in the Digital Age assesses a medium that has not only survived the challenges of a new technological age but indeed has extended its reach.
Описание: This book examines the complex and multidimensional relationship between culture and social media, and its specific impact on issues of identity and social movements, in a globalized world.
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