Описание: An Integrated Approach to Communication Theory and Research provides an in-depth overview of communication studies as well as integrating theory with research. This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area.
Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Автор: Andrew Wiesner Название: A Sports-Oriented Approach to Introductory Statistics ISBN: 1621316408 ISBN-13(EAN): 9781621316404 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 10118.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: No one can deny the obvious link between statistics and sports, and many a sports fan can reel off a lengthy list of statistics about a favourite team or player. This anthology combines the study of statistics with the high interest area of sports to create a text that delivers an engaging and effective introduction to statistical principles.
Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Описание: The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields.
Автор: Cassidy R. Sugimoto Название: Theories of Informetrics and Scholarly Communication ISBN: 3110298031 ISBN-13(EAN): 9783110298031 Издательство: Walter de Gruyter Цена: 13805.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Scientometrics have become an essential element in the practice and evaluation of science and research, including both the evaluation of individuals and national assessment exercises. Yet, researchers and practitioners in this field have lacked clear theories to guide their work. As early as 1981, then doctoral student Blaise Cronin published "The need for a theory of citing" —a call to arms for the fledgling scientometric community to produce foundational theories upon which the work of the field could be based. More than three decades later, the time has come to reach out the field again and ask how they have responded to this call. This book compiles the foundational theories that guide informetrics and scholarly communication research. It is a much needed compilation by leading scholars in the field that gathers together the theories that guide our understanding of authorship, citing, and impact.
Автор: BROWNING Название: Advances in research using the C-SPAN archives / ISBN: 1557537623 ISBN-13(EAN): 9781557537621 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4389.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a guide to the latest research using the C-SPAN Archives. In this book, nine authors present original work using the video archives to study presidential debates, public opinion and Congress, analysis of the Violence Against Women Act and the Great Lakes freshwater legislation, as well as President Clinton’s grand jury testimony. The C-SPAN Archives contain over 220,000 hours of first run digital video of the nation’s public affairs record. These and other essays serve as guides for scholars who want to explore the research potential of this robust public policy and communications resource.
Автор: Diehl Название: Handbook of Integrated CSR Communication ISBN: 3319446983 ISBN-13(EAN): 9783319446981 Издательство: Springer Рейтинг: Цена: 30745.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program.
Описание: Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
Описание: Communication audit is a relatively new field of research, which has so far been investigated from a managerial point of view. Linguists have not yet researched it. This book summarises existing, mainly managerial, approaches to communication audits and brings to the forefront a linguistic perspective on them. It showcases that their essence is to capture and assess the actual communication behaviour of auditees. The proposed communication audit model, communication audit procedures, and linguistic form sheet can be applied and further developed by scientists interested in taking on research into communication and by practitioners who wish to conduct communication audits in practice.
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