Автор: Faulconbridge, James R. Taylor, Peter Название: Globalization of advertising ISBN: 1138867349 ISBN-13(EAN): 9781138867345 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years.
The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America.
This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.
Описание: This book explores and analyzes the effects of the globalization strategies of multinational enterprises (MNEs) on national and local development and highlights the implications of these effects for policy makers.
Автор: Paul J.J. Welfens; S. Jungbluth; John T. Addison; Название: Globalization, Economic Growth and Innovation Dynamics ISBN: 3540658580 ISBN-13(EAN): 9783540658580 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the new global economy, more countries have opened up to international competition and rapid capital flows. The analysis also picks up European and US labor market issues in the context of economic globalization and raises the question of which EU policies in the field of labor market reform and of innovation policies are adequate.
Автор: Paul J.J. Welfens; S. Jungbluth; John T. Addison; Название: Globalization, Economic Growth and Innovation Dynamics ISBN: 3642085156 ISBN-13(EAN): 9783642085154 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the new global economy, more countries have opened up to international competition and rapid capital flows. The analysis also picks up European and US labor market issues in the context of economic globalization and raises the question of which EU policies in the field of labor market reform and of innovation policies are adequate.
Автор: Sheppard Eric Название: Limits to Globalization ISBN: 0199681163 ISBN-13(EAN): 9780199681167 Издательство: Oxford Academ Рейтинг: Цена: 4750.00 р. Наличие на складе: Поставка под заказ.
Описание: This book summarizes how globalizing capitalism-the economic system now presumed to dominate the global economy-can be understood from a geographical perspective.
Название: Evolving Clusters within Global Value Chains ISBN: 1138742864 ISBN-13(EAN): 9781138742864 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Поставка под заказ.
Описание:
The international fragmentation of economic activities - from research and design to production and marketing - described through the lens of the global value chain (GVC) approach impacts the structure and performance of small and medium-sized enterprises (SMEs) agglomerated in economic clusters. The consolidation of GVCs ruled by global lead firms and the recession of 2008-09 exacerbated the pressures on cluster actors that based their competitive advantage on local systems, spurring an increasing heterogeneity, both across and within clusters, that is still overlooked in the literature.
Drawing on detailed studies of different industries and countries, Evolving Industrial Clusters within Global Value Chains shows the co-evolutionary trajectories of clusters and GVCs, and the role of firms and their strategies in organizing manufacturing and innovation activities in the context of ongoing technological shifts. The book explores the tension between place-based variables and global drivers of change, and the possibility for territories containing such clusters to prosper in the new global scenario. By adopting insights from the GVC framework and management studies, the book discusses how the internationalization strategies of firms create opportunities as well as constraints for adaptive upgrading in clusters.
This book is of interest to both researchers and policy-makers who are interested in the dynamic sources of competitive advantage in the global economy.
Название: Regions, Globalization and the Knowledge-Based Economy ISBN: 0199250014 ISBN-13(EAN): 9780199250011 Издательство: Oxford Academ Рейтинг: Цена: 16236.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How can we explain the paradox of growing transnationalization of the production of goods and services and the tendency for certain kinds of activities to be concentrated or clustered in one place? In today`s changing economic environment how do firms make decisions about location and the development and deployment of their capabilities?
Автор: Spencer James H. Название: Globalization and Urbanization: The Global Urban Ecosystem ISBN: 1442214759 ISBN-13(EAN): 9781442214750 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 7392.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: During the past decade, the world reached the point of becoming more urban than not, as the majority of people on the planet now live not in small towns or villages but in provincial, national, and global cities. Scholars have long been fascinated by so-called global cities, world cities, and the urban engines of the global economy. James H. Spencer argues, however, that such an emphasis misses the central fact that urbanization goes well beyond the usual suspects of New York, Tokyo, London, and Shanghai. The author charts urbanization across the Global South and North, resulting in what he describes as a planetary global urban ecosystem. This concept that challenges us to realize that in daily life, their similar physical and social ecosystems that make cities more understandable to each other than to their own rural hinterlands. Spencer's vivid case studies of Addis Ababa, Ho Chi Minh City, Honolulu, and New York draw out the commonalities of our intertwined built and social environments and how they express a shared humanity across continents and cultures.
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