Emergency Preparedness through Community Cohesion, Parker

Автор: Meyer-Emerick
Название: Using Social Marketing for Public Emergency Preparedness
ISBN: 0765645777 ISBN-13(EAN): 9780765645777
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание:

Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies.

This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.

Автор: Meyer-Emerick
Название: Using Social Marketing for Public Emergency Preparedness
ISBN: 0765645785 ISBN-13(EAN): 9780765645784
Издательство: Taylor&Francis
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Цена: 5970.00 р.
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Описание:

Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies.

Автор: Adam A. Ambroziak
Название: New Cohesion Policy of the European Union in Poland
ISBN: 3319358812 ISBN-13(EAN): 9783319358819
Издательство: Springer
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Цена: 15372.00 р.
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Описание: The main objective of the book is to identify and evaluate the major changes in the Cohesion Policy of the European Union and their effects on Polish regions for the period of 2014 - 2020.

Автор: John Bradley; George G. Petrakos; Julia Traistaru
Название: Integration, Growth, and Cohesion in an Enlarged European Union
ISBN: 1441919880 ISBN-13(EAN): 9781441919885
Издательство: Springer
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Цена: 29209.00 р.
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Описание: This book contributes fresh theoretical and empirical evidence on patterns of regional production structures, specialization, regional disparities, convergence and divergence processes and evaluation of cohesion policies in both current and future European Union (EU) member states in the context of increased integration.

Автор: Piotr Pachura
Название: Regional Cohesion
ISBN: 3790828092 ISBN-13(EAN): 9783790828092
Издательство: Springer
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Цена: 19564.00 р.
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Описание: This book presents an interdisciplinary analysis of EU regional cohesion based on a network and clusters approach. The author explores the question if and how the presence of network structures supports the effectiveness of transformation in EU regions, in particular with a focus on non-pecuniary factors of regional growth.