Автор: Ulin, Jeff Название: The Business of Media Distribution ISBN: 024081200X ISBN-13(EAN): 9780240812007 Издательство: Taylor&Francis Цена: 2755.00 р. Наличие на складе: Поставка под заказ. Описание: <p>Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). </p><br><p></p><br><p>The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. </p><br><p></p><br><p>Producers, media executives, students and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, video, television, online, merchandising, video-on-demand, etc. This book is officially endorsed by <i>Variety</i> magazine.</p> <br><br><p>* Covers the entire range distribution outlets; learn how your speciality relates to the big picture<br>* The definitive book on how studios and networks make money; apply the knowledge and concepts to your business - endorsed by Variety magazine!<br>* Demystifies net and gross: learn how/when you get the money once you've produced a film<br>*Includes perspectives from leading industry executives from studios, networks and online leaders, including Fox, Paramount, MGM, ABC, Lucasfilm, Pixar, YouTube, Hulu, Amazon, etc.<br>*Illustrates historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape<br>* Relates economic theory, in the trenches practices, market history and current trends<br>*Explores and highlights online influences to each sub-distribution market (e.g., film, video, TV) throughout the development, production, financing, marketing and distribution chain</p>
Автор: Ulin, Jeff Название: The Business of Media Distribution ISBN: 024081200X ISBN-13(EAN): 9780240812007 Издательство: Taylor&Francis Рейтинг: Цена: 2755.00 р. Наличие на складе: Поставка под заказ.
Описание: <p>Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). </p><br><p></p><br><p>The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. </p><br><p></p><br><p>Producers, media executives, students and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, video, television, online, merchandising, video-on-demand, etc. This book is officially endorsed by <i>Variety</i> magazine.</p> <br><br><p>* Covers the entire range distribution outlets; learn how your speciality relates to the big picture<br>* The definitive book on how studios and networks make money; apply the knowledge and concepts to your business - endorsed by Variety magazine!<br>* Demystifies net and gross: learn how/when you get the money once you've produced a film<br>*Includes perspectives from leading industry executives from studios, networks and online leaders, including Fox, Paramount, MGM, ABC, Lucasfilm, Pixar, YouTube, Hulu, Amazon, etc.<br>*Illustrates historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape<br>* Relates economic theory, in the trenches practices, market history and current trends<br>*Explores and highlights online influences to each sub-distribution market (e.g., film, video, TV) throughout the development, production, financing, marketing and distribution chain</p>
Автор: Lobato Ramon Название: Netflix Nations: The Geography of Digital Distribution ISBN: 1479804940 ISBN-13(EAN): 9781479804948 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4138.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How streaming services and internet distribution have transformed global television culture. Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging—including Netflix, the world’s largest subscription video-on-demand service. Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age. Netflix Nations addresses a fundamental tension in the digital media landscape – the clash between the internet’s capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users (“this video is not available in your region”); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution. Contrary to popular belief, the story of Netflix is not just an American one. From Argentina to Australia, Netflix’s ascension from a Silicon Valley start-up to an international television service has transformed media consumption on a global scale. Netflix Nations will help readers make sense of a complex, ever-shifting streaming media environment.
Автор: King Mike Название: Music Marketing: Press, Promotion, Distribution, and Retail ISBN: 087639098X ISBN-13(EAN): 9780876390986 Издательство: Неизвестно Рейтинг: Цена: 3447.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Helps to develop an active music marketing plan and timeline tailored to your unique strengths and budget. This title also helps to: learn to time your marketing campaign effectively, publicise your music to traditional print outlets and emerging online opportunities, and understand the opportunities for online.
Описание: Offers a collection of interviews with leading film and TV professionals concerning the many ways that digital delivery systems are transforming the entertainment business.
Автор: Silberstein-Loeb Название: The International Distribution of News ISBN: 1107657830 ISBN-13(EAN): 9781107657830 Издательство: Cambridge Academ Рейтинг: Цена: 3802.00 р. Наличие на складе: Поставка под заказ.
Описание: This book traces the history of international news agencies and associations around the world from 1848 to 1947. Jonathan Silberstein-Loeb argues that newspaper publishers formed news associations and patronized news agencies to cut the costs of news collection and exclude competitors from gaining access to the news.
Автор: Silberstein-Loeb Название: The International Distribution of News ISBN: 1107033640 ISBN-13(EAN): 9781107033641 Издательство: Cambridge Academ Рейтинг: Цена: 12355.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book traces the history of international news agencies and associations around the world from 1848 to 1947. Jonathan Silberstein-Loeb argues that newspaper publishers formed news associations and patronized news agencies to cut the costs of news collection and exclude competitors from gaining access to the news.
Автор: Lobato Ramon Название: Netflix Nations: The Geography of Digital Distribution ISBN: 147984151X ISBN-13(EAN): 9781479841516 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11161.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How streaming services and internet distribution have transformed global television culture. Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging—including Netflix, the world’s largest subscription video-on-demand service. Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age. Netflix Nations addresses a fundamental tension in the digital media landscape – the clash between the internet’s capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users (“this video is not available in your region”); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution. Contrary to popular belief, the story of Netflix is not just an American one. From Argentina to Australia, Netflix’s ascension from a Silicon Valley start-up to an international television service has transformed media consumption on a global scale. Netflix Nations will help readers make sense of a complex, ever-shifting streaming media environment.
Описание: This textbook provides an overview of the digital information landscape and explains the implications of the technological changes for the information industry, from publishers and broadcasters to the information professionals who manage information in all its forms.
Описание: Offers a collection of interviews with leading film and TV professionals concerning the many ways that digital delivery systems are transforming the entertainment business.
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