| Автор: Werth Barry
Название: The Antidote: Inside the World of New Pharma
ISBN: 1451655673 ISBN-13(EAN): 9781451655674
Издательство: Simon & Schuster
Цена: 2299.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this timely and much praised book, Barry Werth draws upon inside reporting that spans more than two decades. He provides a groundbreaking close-up of the upstart pharmaceutical company Vertex and the ferocious but indispensable world of Big Pharma that it inhabits.
In 1989, the charismatic Joshua Boger left Merck, then America s most admired business, to found a drug company that would challenge industry giants and transform health care. Werth described the company s tumultuous early days during the AIDS crisis in "The Billion-Dollar Molecule," a celebrated classic of science and business journalism. Now he returns to tell a riveting story of Vertex s bold endurance and eventual success.
The $325 billion-a-year pharmaceutical business is America s toughest and one of its most profitable. It s riskier and more rigorous at just about every stage than any other business, from the towering biological uncertainties inherent in its mission to treat disease; to the 30-to-1 failure rate in bringing out a successful medicine even after a molecule clears all the hurdles to get to human testing; to the multibillion-dollar cost of ramping up a successful product; to operating in the world s most regulated industry, matched only by nuclear power.
Werth captures the full scope of Vertex s twenty-five-year drive to deliver breakthrough medicines. At a time when America struggles to maintain its innovative edge, "The Antidote" is a powerful inside look at one of the most intriguing and important business stories of recent decades." |
