The $3.5 Trillion Advantage: A Marketer`s Guide to Revenue Growth in Today`s America 9781984567161

Варианты приобретения

Цена: 4137.00р.
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Америка: Есть
При оформлении заказа до: 2025-07-23
Ориентировочная дата поставки: конец Сентября - начало Октября
При условии наличия книги у поставщика.

Добавить в корзину

в Мои желания

Автор: Soto Terry J.
Название: The $3.5 Trillion Advantage: A Marketer`s Guide to Revenue Growth in Today`s America
ISBN: 9781984567161
Издательство: Xlibris Us
Классификация:

Деловое общение и деловые презентации

ISBN-10: 1984567160
Обложка/Формат: Hardcover
Страницы: 198
Вес: 0.45 кг.
Дата издания: 17.12.2018
Язык: English
Размер: 229 x 152 x 16
Поставляется из: США
Описание: Advising Fortune 500 companies on how to successfully expand and implement their strategies in multicultural markets with appreciation and relevance, has been the focus of Sotos advisory work for over twenty-five years. In The $3.5 Trillion Advantage - A Marketers Guide to Growing Revenue in Todays America, Soto seeks to accomplish three important goals. 1. Help companies understand that todays Americas has changed dramatically. Demographics have shifted significantly and will continue to shift. Through astonishing demographics and economic data which places the buying power of U.S. multicultural markets at an astonishing $3.5 Trillion, Soto helps marketers see the logic in looking for growth in young and growing markets in the U.S. and in organizing to attain a position of competitive advantage in the countrys multicultural market. 2. Illustrate how current methods of targeting multicultural markets are not working to companies best advantage. Not surprisingly, they are also not working to the advantage of the executives assigned to manage multicultural work, or to the advantage of agencies to which the work is assigned, and least of all to the advantage of multicultural consumers who continue to experience irrelevant and frictionfull customer purchase journeys 3. Propose that targeting multicultural markets in the U.S. is due for a significant overhaul and mind shift. Companies need to move away from sporadic and arbitrary tactical approaches and move beyond simply advertising to full board strategy expansion planning complete with consumer relevant and integrated implementation across the organization -- much like a regional or even an international market expansion. Soto illustrates and diagnoses the challenges corporate stakeholders continue to face using archetypes - Deniers, Dabblers and Committed, and then shifts to a wealth of insights and winning methods with examples and best practices from some of her most successful corporate clients.

The $3.5 Trillion Advantage: A Marketer`s Guide to Revenue Growth in Today`s America, Soto Terry J.