Managing Marketing in the 21st Century-4th Edition, Capon Noel
Автор: Capon Robin Название: Painting Atmospheric Acrylics ISBN: 1849940126 ISBN-13(EAN): 9781849940122 Издательство: Anova Рейтинг: Цена: 2682.00 р. Наличие на складе: Нет в наличии.
Описание: For acclaimed artist John Hammond, successful paintings marry confident technique to a strong evocation of individual sensibility and a fully realized sense of place. In this stunningly illustrated guide, featuring 100 of his own paintings, Hammond reveals the secrets of finding striking subjects and explains how to bring beautiful scenes to life through the use of design, color, and composition. Each chapter ends with a detailed "picture analysis" in which the artist dissects one of his own paintings to highlight the major points of the chapter.
Автор: Hulbert, James M. Capon, Noel Piercy, Nigel F. Название: Total integrated marketing ISBN: 1439167273 ISBN-13(EAN): 9781439167274 Издательство: Simon & Schuster Цена: 2753.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts. Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single person in every department -- from Sales to Human Resources to Finance -- has one paramount goal: to win and keep customers. Many of today's companies, however, have not heeded this crucial message. When they falter, it is often due to the fact that different departments report to different executives: then short-term goals like sales drive out the long-term necessity of marketing. Despite lip service to the contrary, the marketing departments of most companies often fail to reach their most important customers. Drawing on their combined experience of three-quarters of a century advising corporations, Hulbert, Capon, and Piercy argue that marketing must be dragged out of the marketing department. Indeed, it must become the top priority of the CEO, who automatically sets the tone for the entire company. The solution, the authors demonstrate, is to integrate the marketing imperative into every function of a corporation: finance, operations, sales, R&D, customer service, and human resources. This total marketing strategy has proven hugely successful for companies such as Intel, Canadian Pacific Hotels, Safeway, and Toyota. Total Integrated Marketing provides an essential framework for designing and managing change so that companies can outperform their rivals. Containing a wealth of marketing tips and innovations easily adapted to any business, this is essential reading for all managers concerned about the future of their companies.
Автор: Capon Robert Farrar Название: Exit 36: A Fictional Chronicle ISBN: 0998917184 ISBN-13(EAN): 9780998917184 Издательство: Неизвестно Цена: 1931.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
When Father William Jansson hears the unexpected confession of a dead priest's mistress, he finds himself caught in a web of secrets and mysteries. This fictional chronicle is Robert Capon's probing investigation of death, judgment, Hell, and Heaven.
Описание: The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or strategic accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon provides the most comprehensive treatment of key account management and planning yet published. For the first time, Capon introduces his breakthrough four-part congruence model of key account management -- a new, thoroughly researched approach to optimally managing your key account portfolio. First, the author shows how to select and conceptualize the key account portfolio; second, how to organize and manage key accounts; third, how to recruit, select, train, retain, and reward key account managers; and fourth, how to formulate and execute strategy and issues of coordination and control. This congruence model serves as a backdrop as Capon takes the reader step-by-step through the vital functions of key account management including identifying key account criteria, considering the threats and opportunities for the key account, and understanding the roles and responsibilities of critical players. Capon backs up his points with extensive research, real-life stories of successes and failures at a variety of companies, and clarifying figures. Special chapters are devoted to partnering with key accounts and in-depth information on global key account management, an increasingly important weapon for staying ahead of the competition. Timely, important, and essential, Key Account Management and Planning is the only reference handbook those with key account responsibilities will ever need.
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