Автор: Tybout Alice M., Calkins Tim Название: Kellogg on Branding in a Hyper-Connected World ISBN: 111953318X ISBN-13(EAN): 9781119533184 Издательство: Wiley Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
World-class branding for the interconnected modern marketplace
Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today's consumer, today's competition, and the wealth of media at your disposal. In-depth discussion highlights the field's ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world's most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios.
Creating a brand--and steering it in the right direction--is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to:
Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more
Adopt successful strategies from development to launch to leveraging
Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace
Increase brand value and use brand positioning to build a mega-brand
In today's challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Автор: Calkins Ruth Название: The Duck Who Loved a Goose ISBN: 1984540653 ISBN-13(EAN): 9781984540652 Издательство: Неизвестно Цена: 2206.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Calkins Susanna Название: A Murder at Rosamund`s Gate ISBN: 1250036992 ISBN-13(EAN): 9781250036995 Издательство: Holtzbrink(MPS)/MPS Цена: 1838.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
For Lucy Campion, a seventeenth-century English chambermaid serving in the household of the local magistrate, life is an endless repetition of polishing pewter, emptying chamber pots, and dealing with other household chores until a fellow servant is ruthlessly killed, and someone close to Lucy falls under suspicion. Lucy can't believe it, but in a time where the accused are presumed guilty until proven innocent, lawyers aren't permitted to defend their clients, and--if the plague doesn't kill the suspect first--public executions draw a large crowd of spectators, Lucy knows she may never find out what really happened. Unless, that is, she can uncover the truth herself.
Determined to do just that, Lucy finds herself venturing out of her expected station and into raucous printers' shops, secretive gypsy camps, the foul streets of London, and even the bowels of Newgate prison on a trail that might lead her straight into the arms of the killer.
In her debut novel Murder at Rosamund's Gate, Susanna Calkins seamlessly blends historical detail, romance, and mystery in a moving and highly entertaining tale.
Описание: This official handbook of the U.S. Forest Service explains how to use the Abney hand level, a clinometer tool used to measure angles in various natural environments.
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