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A Professional and Practitioner`s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition, Michaelson David, Stacks Don W.


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Автор: Michaelson David, Stacks Don W.
Название:  A Professional and Practitioner`s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
ISBN: 9781631577611
Издательство: Mare Nostrum (Eurospan)
Классификация:
ISBN-10: 1631577611
Обложка/Формат: Paperback
Страницы: 289
Вес: 0.41 кг.
Дата издания: 24.01.2017
Язык: English
Издание: Third edition
Размер: 153 x 228 x 24
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Поставляется из: Англии
Описание: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the professions impact on the clients return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Дополнительное описание: Public relations



How Change Comes to Your Church: A Guidebook for Church Innovations

Автор: Keifert Patrick, Granberg-Michaelson Wesley
Название: How Change Comes to Your Church: A Guidebook for Church Innovations
ISBN: 0802876242 ISBN-13(EAN): 9780802876249
Издательство: Неизвестно
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Цена: 2216.00 р.
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Описание:

Innovative spiritual practices that establish the foundation for durable, missional change

Many congregations recognize their need to bring about change in order to become or remain vital, both spiritually and organizationally. They have a sense of what they need, and what might keep them from changing. But they don't know how to change.

How Change Comes to Your Church draws on the practical experience, stories, and examples from two experienced church leaders. Patrick Keifert and Wesley Granberg-Michaelson have helped scores of congregations as well as larger denominational organizations identify key elements that are a necessary part of transformational change.

Rather than a superficial approach with a simplistic formula, How Change Comes to Your Churchfocuses on the important work of changing church culture, with innovative spiritual practices that establish the foundation for durable, missional change.

Along the Way: A Different Martial Arts Journey Experience

Автор: Michaelson Pete
Название: Along the Way: A Different Martial Arts Journey Experience
ISBN: 1981111123 ISBN-13(EAN): 9781981111121
Издательство: Неизвестно
Цена: 1716.00 р.
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Caring for Your Adopted Child: An Essential Guide for Parents

Автор: Schulte MD Mph Faap Elaine E., Michaelson Robin
Название: Caring for Your Adopted Child: An Essential Guide for Parents
ISBN: 1610022157 ISBN-13(EAN): 9781610022156
Издательство: Mare Nostrum (Eurospan)
Цена: 2126.00 р.
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Описание: With knowledge and compassion, Caring for Your Adopted Child offers the wisdom that adoptive parents need to provide the best possible care for their children. Whether a child joins a family through domestic adoption, international adoption, or foster care, he or she may have needs that require additional consideration.

The coauthors, both adoptive parents, weave professional and personal experiences with essential information on:

- Partnering with a pediatrician before adoption
- Helping a child transition into a family
- Understanding health issues and conditions that are more prevalent in children who are adopted
- Supporting a child's emotional health and attachment
- And promoting positive adoption conversation as a child matures

This comprehensive resource offers trusted parenting advice from a leading adoption medicine expert and the American Academy of Pediatrics, focusing on the physical and emotional well-being of adopted children.

Let`s Practice Health: Learn Why Your Gut Is the CEO of Your Health

Автор: Michaelson Frances
Название: Let`s Practice Health: Learn Why Your Gut Is the CEO of Your Health
ISBN: 0995961514 ISBN-13(EAN): 9780995961517
Издательство: Неизвестно
Цена: 1724.00 р.
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Lying

Автор: Michaelson Eliot
Название: Lying
ISBN: 0198743963 ISBN-13(EAN): 9780198743965
Издательство: Oxford Academ
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Цена: 12830.00 р.
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Описание: This is the first dedicated collection of philosophical essays on the topic of lying. Interdisciplinary in approach, it explores how a better understanding of language can inform the study of knowledge, ethics, or politics. Written primarily for researchers and graduate students in philosophy, it also accessible to readers from other disciplines.


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