Handbook of research on entrepreneurship and marketing for global reach in the digital economy /, CARVAULHO & ISIAS
Автор: Hosu Ioan, Iancu Ioana Название: Digital Entrepreneurship and Global Innovation ISBN: 1522509534 ISBN-13(EAN): 9781522509530 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Succeeding in the modern business world is a multi-faceted endeavor that involves numerous parts. By implementing effective strategies, companies can strive toward achieving a competitive advantage.Digital Entrepreneurship and Global Innovation is a pivotal reference source for the latest academic material on strategic entrepreneurship initiatives to facilitate organizational growth and success, focusing on the role of digital technologies in business environments. Highlighting theoretical frameworks, industry perspectives, and emerging methodologies, this book is ideally designed for professionals, practitioners, upper-level students, and researchers involved in the field of entrepreneurship.
Описание: As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success.The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to take full advantage of those opportunities. With a focus on economic growth in a fast-paced environment, this handbook is a critical reference for business leaders, economists, and students of economic theory.
Автор: Sharon A. Alvarez; Rajshree R. Agarwal; Olav Soren Название: Handbook of Entrepreneurship Research ISBN: 1441936440 ISBN-13(EAN): 9781441936448 Издательство: Springer Рейтинг: Цена: 36197.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The third paper in this section (Chapter 4) is by Foss and Klein, "Entrepreneurship and the Economic Theory of the Firm: Any Gains from Trade?"
Описание: As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.
Описание: Globalization demands the creation of new business approaches to achieve high levels of competitiveness. Cultural differences factor into policies as companies expand their businesses in different countries and seek to collaborate with international entrepreneurs.The Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy brings together research on international business, entrepreneurship, and innovation in order to present a comprehensive publication for business professionals. This volume is an essential reference source for practitioners, academicians, researchers and upper-level students interested in learning about internationalization and innovation in a global market.
Описание: This volume aims to outline the fundamental principles behind leadership, innovation and entrepreneurship and show how the interrelations between them promote business and trade practices in the global economy. Derived from the 2016 International Conference on Leadership, Innovation, and Entrepreneurship (ICLIE), this volume showcases original papers presenting current research, discoveries and innovations across disciplines such as business, social sciences, engineering, health sciences and medicine.The pace of globalization is increasing at a rapid rate and is primarily driven by increasing volume of trade, accelerating pace of competition among nations, freer flows of capital and increased level of cooperation among trading partners. Leadership, innovation, and entrepreneurship are key driving forces in enhancing this phenomenon and are among the major catalysts for contemporary businesses trading in the global economy. This conference and the enclosed papers provides a platform in which to disseminate and exchange ideas to promote a better understanding of current issues and solutions to challenges in the globalized economy in relation to the fields of entrepreneurship, business and economics, technology management, and Islamic finance and management. Thus, the theories, research, innovations, methods and practices presented in this book will be of use to researchers, practitioners, student and policy makers across the globe.
Название: Philosophical Reflexivity and Entrepreneurship Research ISBN: 1138650293 ISBN-13(EAN): 9781138650299 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
"'Philosophy is inescapable'. This is the powerful mantra and call to action of this authoritative and informative collection of essays. Acting upon the conviction that empirical scrutiny only takes us so far in understanding the full nature of entrepreneurship, this text provides a set of thoughtful, and refreshing commentaries on the different ways in which philosophical assumptions shape entrepreneurship research. Entrepreneurship scholarship will be richer for the reading of it."
Denise Elaine Fletcher, Professor of Entrepreneurship and Innovation, University of Luxembourg, Luxembourg.
"This book offers the reader a variety of philosophical ideas and approaches to spur reflection on taken for granted assumptions about what entrepreneurship is and the ways entrepreneurship scholars understand this phenomenon. The chapters in this book go beyond critiquing current ideas and perspectives, rather, the book opens up important lines of inquiry in such topic areas as: uncertainty, the imagination, social construction, critical realism, and the nature of failure. I expect that many of the insights from this book will provide directions for major avenues of entrepreneurship scholarship over the next decade. Scholars who want clues about the future direction of the entrepreneurship field would be wise to explore this book."
William B. Gartner, Bertarelli Foundation Distinguished Professor of Family Entrepreneurship, Babson College, USA
Автор: Christiansen, Yildiz & Yildiz Название: Handbook Of Research On Effective Marketing In Contemporary Globalism ISBN: 1466662204 ISBN-13(EAN): 9781466662209 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 47401.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Автор: H. Landstrom Название: Pioneers in Entrepreneurship and Small Business Research ISBN: 1441916784 ISBN-13(EAN): 9781441916785 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Around the world there is an increasing interest in issues of small business and entrepreneurship. In a time with a lot of myths and opinions of the role of entrepreneurs and small business it is vital for a book like this to encapsulate the knowledge that can be gained from the most significant research contributions in the field. Such knowledge is often build upon empirical oriented methods providing policy relevant results for small business owners and entrepreneurs.
The aim of Pioneers in Entrepreneurship and Small Business Research is first to provide a historical-doctrinal review of the development of entrepreneurship and small business research and, second, to present some of the key pioneers that have shaped the research field during the past three decades. The book focuses on the first recipients of the FSF-NUTEK International Award for Small Business Research including David Birch, Arnold Cooper, David Storey, Ian MacMillan, Howard Aldrich, Zoltan Acs, David Audretsch, and Giacomo Becattini.
Автор: Gnan Luca Название: Advancing European Entrepreneurship Research ISBN: 1623967392 ISBN-13(EAN): 9781623967390 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 14137.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The objective with the Strategic Interest Group in Entrepreneurship (SIG Entrepreneurship) of the European Academy of Management (EURAM) is to be the leading research community for engaged entrepreneurship scholars in Europe. The SIG Entrepreneurship aims at promoting research and networking interests for individuals and research groups focused on entrepreneurship and entrepreneurial styles of management. This is done by providing a wide-ranging, engaged and internationally-focused forum to discuss and develop research and practice in the field. We put a distinct focus on the key European feature - ‘context matter’ - why we try in all activities to promote and stimulate what ‘European’ might mean in any given context. It means different things in different contexts - and that is the whole point - and thereby the key strength of the European takes on the matter as we see it. This is our idea of the European perspective on entrepreneurship.The tradition of European scholars on entrepreneurship and SMEs system has been consolidated during the last three decades and an increasingly distinct European school of thought has emerged as a consequence. This development provides a solid base for the future development of the field where Europe and its entrepreneurshipscholars will play an increasingly prominent role. With this concern, this book has been managed, gathering the best contributions of our annual meeting re-edited and improved. The central theme is presenting entrepreneurship understood as a working attitude, a mode of thinking, a concrete everyday practice and increasingly an identity marker for ways of being and living within liquid modernity. Entrepreneurship is nowadays a broadly endorsed and accepted signifier for forms of organizing that targets human, organizational and economic renewal and growth.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
