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Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers, Phelps Stan, Rendall David J.


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Автор: Phelps Stan, Rendall David J.
Название:  Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers
ISBN: 9780984983896
Классификация: ISBN-10: 0984983899
Обложка/Формат: Paperback
Страницы: 208
Вес: 0.29 кг.
Дата издания: 18.03.2018
Язык: English
Размер: 229 x 152 x 11
Поставляется из: США
Описание: Ready to Stand Out in a Sea of Sameness?

Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.

Pink Goldfish is broken into three main sections: Section I outlines the Why

It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything weve learned about weakness is wrong. Well show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the pink goldfish where well share the symbolism of the goldfish and the reasoning behind the color pink.

Section II showcases the What

We examine the concept of being F.L.A.W.S.O.M. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite of them. We use F.L.A.W.S.O.M. as our acronym for the seven types of pink goldfish. We share our flaunting matrix and each pink type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, and Micro-weirding. This section points out the ways to stand out by doing more of what makes you weird and less of what makes you normal in business.

Section III explains the How

Here we share the process of finding your own pink goldfish. We delve into the four As. The first A is assess, and it involves understanding what makes you weird or weak. The second A is appreciate. Appreciation is accepting and taking ownership of your uniqueness. The third A is amplify. Amplification is the process of turning up the dial to bring your differentiation to life. The final A is align. Aligning involves looking at those areas of weirdness and weakness that resonate with your customer and create meaningful differentiation.

Praise for Pink Goldfish

Dont hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond.-- Daniel Pink, author of WHEN and DRIVE

Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP -- Jay Baer founder of Convince & Convert and author of Hug Your Haters and Talk Triggers

Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers. -- Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business




A Lion Called Christian

Автор: Anthony Bourke and John Rendall
Название: A Lion Called Christian
ISBN: 0553820605 ISBN-13(EAN): 9780553820607
Издательство: Random House - Penguin
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Цена: 1451.00 р.
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Описание: Anthony `Ace` Bourke and John Rendall visited London from Australia in 1969 and bought a boisterous lion cub in Harrods. Ace and John did not return to see their lion for a year. A Lion Called Christian tells their touching story, accompanied by stunning photographs.

A book of welsh names

Автор: Davies, Trefor Rendall
Название: A book of welsh names
ISBN: 1443773204 ISBN-13(EAN): 9781443773201
Издательство: Неизвестно
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Цена: 6412.00 р.
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Описание: William Camden flourished at the beginning of the seventeenth century, was the first and one of the greatest of many authorities on the derivation and meaning of English names as far as Welsh names were concerned, he explained that it was his policy to sparingly touch them or to leave them to the learned of that nation. Subsequent English expositors have followed his example, and the learned men of Wales do not seem to have found much time to devote to the subject. To- wards the end of the nineteenth century T. E. Morris and Sir John Edward Lloyd wrote a number of articles in various periodicals, and much incidental information is found in the works of Sir John RhFs, but very little has been published which is easily available, either to the student or to the more casual enquirer. It is hoped that, in due course, a more substantial work will help to fill this gap in philological reference books, but meantime this little volume is offered to those who are curious about the derivation and meaning of the beautiful and often ancient names of Wales. It may, perhaps, be conned by young parents seeking a name for their child. If so, those without Welsh connections are advised to reject the idea of finding one here, and those with sufficient ties to justify choosing one are admonished to use the utmost care Gwenhwyfar Smith or Cadwaladr Robinson looks just as incongruous as Cholmondeley Kai-shek - for just the same reason. The names which have been included are, for the most part, fairly well-known or popular ones the derivation or meaning of some is uncertain, and in these cases the one given is that which, considering all the evidence, seems most probable. After many of the entries are examples of early, famous, or merely typical uses of the name. Nearly all Welsh names can be sorted easily into one of seven groups. Those in the first four are Welsh in origin but the remainder, although they have acquired a distinctive Welsh form, derive from foreign sources. SYMBOLICAL NAMES These are usually the most ancient. They are not directly descriptive, but, as among most primitive people, they are often the names of animals, birds or natural phenomena. Sometimes their origin was totemistic the tribe or family believed itself to be under the special protection of a god whose manifestation was in the form of some particular creature. The creature itself was regarded as sacred and the chief, or head of the family, frequently took its name, or some combination containing it, for himself. At other times the giving of such a name was based on the more simple idea that so doing would induce in the infant some significant attribute of the beast from which his name was taken. As might be expected, the names of the old gods and legendary heroes are frequently of this type, such as Bran Raven, Bleddyn Little Wolf and Gwawr Dawn . When they are chosen to-day, of course, it is generally with little regard to their meaning, or symbolism, but simply because they are the traditional names of the people. Enfys Rainbow is a modern example in this group. Many of these too are very old...

The Scars That Have Shaped Me: How God Meets Us in Suffering

Автор: Risner Vaneetha Rendall
Название: The Scars That Have Shaped Me: How God Meets Us in Suffering
ISBN: 1539506584 ISBN-13(EAN): 9781539506584
Издательство: Неизвестно
Цена: 2240.00 р.
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The Freak Factor for Kids: The Weirdest and Weakest Children Make the Best Adults

Автор: Rendall David J.
Название: The Freak Factor for Kids: The Weirdest and Weakest Children Make the Best Adults
ISBN: 1479383791 ISBN-13(EAN): 9781479383795
Издательство: Неизвестно
Цена: 2757.00 р.
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