Explosive Growth: A Few Things I Learned While Growing to 100 Million Users - And Losing $78 Million, Lerner Cliff

#1 BEST-SELLER in 7 Startup, Entrepreneurship & Marketing Categories

Explosive Growth is a Business Book like no other. This compelling and inspiring narrative gives entrepreneurs and startups a step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, revealing genius growth tactics and numerous case-studies to help your startup grow massively.

Explosive Growth offers a rare behind the scenes play-by-play look inside a fast-growing startup that created the first online dating app, as it experiences the highest highs and lowest lows.

Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also more broadly appeal to readers looking to learn about startup life and entrepreneurship.

Cliff Lerners online dating startup, Snap Interactive, was running out of money when he bet the companys fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.

Explosive Growth teaches you the detailed growth frameworks that propelled this tiny startup to grow to 100 Million Users, all taught through entertaining stories.

You will learn how to:

• IGNITE EXPLOSIVE GROWTH by creating a remarkable product
• Identify the ONLY 3 METRICS THAT MATTER
• Explore valuable VIRAL GROWTH strategies to grow rapidly
• Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users
• Create a thriving culture of PASSIONATE EMPLOYEES and constant INNOVATION

Who Is This Book For?

GROWTH HACKERS, MARKETING, PRODUCT MANAGERS: Learn the VIRAL FEATURES and strategies we used to acquire 100,000 USERS PER DAY -- without spending a penny.

PUBLIC RELATIONS: Get our PR PLAYBOOK with our best media hacks.

CEOs: Create a THRIVING CULTURE of passionate employees and constant innovation. Get over 70 proven Explosive Growth Tips in marketing, leadership and management.

FANS OF THE MOVIE THE SOCIAL NETWORK: This thrilling story has many parallels to The Social Network. Learn the wild story behind the first Facebook Dating App and its wild ride to 100 million users.

Praise:

Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read. - David Perry, Digital Sales & Business Development Expert at Google, Adobe, & Amazon, Startup Advisor

A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company. - Payal Kadakia, Founder & Executive Chairman of ClassPass

Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth. - Entrepreneur.com by Syed Balkhi

Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know. - Andrew Weinreich, Inventor of Social Networking